The Envelope Please…Newman Communications Salutes the Oscars

The 84th annual Academy Awards, televised Sunday, February 26th to honor the years greatest achievements in the film industry. Over the years, the team at Newman Communications has had the honor of providing book publicity and creating radio, TV and print campaigns for many books that have  made the leap from their bound pages and on to the big screen. Several of these books turned feature film, have also been nominated and awarded for some of the most honored awards in the industry, including Oscar, Emmy and Golden Globes. Continue Reading »

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The Well-Spoken Woman Book Publicity Campaign

The Well-Spoken Woman: Your Guide to Looking and Sounding Your Best

Author: Christine Jahnke
Publisher: Prometheus Books

What does it take to be a well-spoken woman, especially when it comes to your next job interview, presentation, or performance review?

Christine Jahnke is one of the nation’s premier speech coaches and author of THE WELL-SPOKEN WOMAN: Your Guide to Looking and Sounding Your Best.

In THE WELL-SPOKEN WOMAN, Jahnke discusses:

  • The common misperceptions about women speakers;
  • The common mistakes women make when public speaking;
  • Women in the public sphere who are (and are not) well-spoken and why;
  • Techniques and practices to improve presentation and on-camera skills; and more.

With Newman Communication’s help, the media was eager to pick up on her tips. Jahnke and THE WELL-SPOKEN WOMAN were covered in major media publications such as The Washington Post, Forbes, and CNN.

Just a glimpse of the many highlights from this book publicity campaign:

About the Book:

One of the nation’s premier speech coaches, Christine K. Jahnke, details the practices and techniques of successful women to help all women improve their presentation and public speaking skills. With access to her expertise, you’ll learn how to present your best self in forums from PTA meetings to TV studios, conferences to classrooms, boardrooms to YouTube.

Jahnke has advised First Lady Michelle Obama, provided speaker training to Hillary Clinton’s presidential campaign, and coached corporate CEOs and more women elected officials than any other trainer. In The Well-Spoken Woman, Jahnke shares stories of trial and triumph to answer the questions: “how did she do it?” and “what can I learn from her?”

Filled with behind the scenes tips on everything from messaging to hair and hemlines, THE WELL-SPOKEN WOMAN includes easy-to-follow exercises so you can try out techniques immediately:

  • Present your authentic self like PepsiCo CEO Indra Nooyi
  • Project podium presence like Hillary Clinton
  • Connect with audiences like Michelle Obama
  • Overcome the imposter syndrome like Tina Fey
  • Articulate a compelling message like Melinda Gates
  • Conquer the camera with savvy sound bites like Suze Orman

The Well-Spoken Woman is for every woman who wants to look and sound her best in person, on-camera, and online.

About the Author:

Christine Jahnke is a Washington, DC-based speech coach and media trainer and President of Positive Communications. She has advised First Lady Michelle Obama, Hillary Clinton’s presidential campaign, and women CEO’s at companies as diverse as the National Geographic Channel and the International Speedway Corporation, parent of NASCAR.

For more info on the book, please visit www.poscom.com

Or to purchase a copy of the book, please visit http://amzn.to/vtteCY

Steven Kussin’s Book Publicity Tour Promotes Patient Advocacy

Doctor, Your Patient Will See You Now

Author: Steven Z. Kussin, M.D.

Health columns in newspapers, wellness tips on television and countless books on the medical profession attest to the fact that a large and increasing number of people understand that health literacy is as important to living longer lives as is living a healthy life style. But while there are innumerable books that inform readers about medical conditions, few offer the more important lesson about medical decision-making. Many volumes warn the public about the dangers of the healthcare system but curiously few describe how they can be avoided using an insider’s perspective. It is for these reasons that Dr. Steven Kussin decided to turn to Newman Communications for a strong book publicity campaign for his new book, Doctor, Your Patient Will See you Now. Kussin’s passion for patient advocacy developed when he became the patient after a horrible accident.

Newman was able to present Kussin’s information to the public with a strong media book publicity tour that gave his book exposure via such publications as  Woman’s Day Magazine, The New York Times, Yahoo! Shine,
About.com, and many more.  Our radio publicity team took the track and provided tremendous book promotion opportunities by securing  Sirius XM Radio Doctor’s Network, Voice America Radio, and many local stations across the country.

Doctor, Your Patient Will See You Now (Rowman & Littlefield Publishers, Inc.) offers knowledge and advice on what Kussin calls “patienthood” -the sum of talents, attitudes and knowledge that precede and rise above immediate concerns or ailments. It enables people to become partners rather than third parties in their own care. It allows them to be part of the equation rather than the passive result of others’ calculations.

Patients increasingly and correctly feel that they are on their own in a bewildering, impersonal, profit driven, perilous medical system.   Hospitals are foreign terrain. Doctor, Your Patient Will See You Now is a guide book allowing readers to become skilled in healthcare’s customs, dialects and landscape.

About the Author:
Steven Z. Kussin, M.D. was raised in a medical family of independent physicians. From them he learned the lessons that enabled him to become his patients’ confidant and advocate. He attended Columbia University and Albert Einstein College of Medicine where he also later served as an assistant professor of clinical medicine.  Dr. Kussin has also opened a consultancy dedicated to medical advocacy in the service of his adopted city of Utica, New York and the central New York region.

The successful book publicity campaign for Dr. Steven Kussin and Doctor, Your Patient Will See You Now helped patient’s learn ways to speak with their physicians and created visibility for this important message.

ReTweet – Tim O’Reilly Teams Up With Newman for Another Book Publicity Tour

The Twitter Book

Author: Tim O’Reilly and Sarah Milstein
Publisher: O’Reilly Media

How does Newman Communications put together a great radio book publicity tour? Most of the time, it is by dint of hard work and a team approach to developing pitches and finding interested producers and hosts. Work the phones. Email until your fingers bleed. Then there are the rare occasions that it’s just the right book at the right time.

That’s what we had with THE TWITTER BOOK by Tim O’Reilly and Sarah Milstein. Nearly everyone is tweeting. Professional athletes. Movie stars. Preteens. Big Oil. Twitter is not just for talking about your breakfast anymore. It has become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. If you and your company are not using Twitter yet, you are most likely thinking about it. This is the book – and these are the radio show guests – that can get you past F.O.T. (Fear of Twitter).

This was one of those book publicity tours that we want to show to all of our prospective clients. We arranged interviews on nationally syndicated shows, on satellite radio, on local NPRs and on big commercial signals in New York, Los Angeles, San Francisco, Dallas and Philadelphia. (And just so the little guy didn’t feel left out, at the author’s request we added a bonus interview on a station in Kamloops, British Columbia.)

This was not the first time around the block for THE TWITTER BOOK. Sarah Milstein wrote, “We’re proud that the first edition of THE TWITTER BOOK helped tens of thousands of people and companies make great use of the medium. But Twitter tends to change a lot. So the new edition is completely updated, with one hundred percent fresh examples, plus tips and tools that will let readers get the most out of Twitter as it works today.”

What are some of the things you might learn from the book or from an interview with Sarah Milstein?:

  • How to use Twitter to connect with colleagues, customers, family, and friends
  • How to stand out on Twitter
  • How to avoid common gaffes and pitfalls
  • How to build a critical communications channel with Twitter—and use the best third-party tools to manage it

About the Authors:

Tim O’Reilly is the founder and CEO of O’Reilly Media, Inc., thought by many to be the best computer book publisher in the world. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim’s long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com.

Sarah Milstein is a speaker, writer, and consultant, and is co-chair of Web 2.0 Expo. Previously, she was on the senior editorial staff at O’Reilly, where she founded the Tools of Change for Publishing Conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. Bonus fact: she was the 21st user of Twitter.



Book Publicity with John Baldoni helps to spread the gift of purpose this season

Lead with Purpose

Author: John Baldoni

Lead with Purpose Book Cover

John Baldoni's Lead with Purpose

Every day, millions of Americans spend their days at a job that they hate. They watch the clock, feeling like cogs in the machine.  This lack of passion leads to poor results and apathy; and can greatly damage an organization.

Leadership expert, John Baldoni’s new book, LEAD WITH PURPOSE argues that management in these organizations shares just as much blame for the lack of productivity as the employees. It is the leader’s duty, after all, to make the employee feel needed within the organization.

LEAD WITH PURPOSE details how an organization can unlock its purpose and use it to boost employee commitment and creative output. Instill a sense of ownership from the top down and turn a sense of collective direction into a strategic advantage for organizations.

Book publicity highlights include:  Baldoni shares how to bring purpose to your organization with Forbes.com and discusses how to Lead with Purpose with Inc.com’s Marla Tabaka.

Read an excerpt at The Globe and Mail.

About the Author:
Named one of the world’s top 30 influential gurus by Leadership Gurus International, John Baldoni is an internationally recognized leadership educator, executive coach, and author of many books, including Lead by Example, Lead Your Boss and Great Motivation Secrets of Great Leaders. Baldoni is a much in demand speaker on leadership to corporate, professional, military, and university audiences. He is a regular online contributor to Harvard Business Review, Bloomberg/Businessweek, and CBS. To learn more about John Baldoni, visit www.johnbaldoni.com.

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