Book Publicity and Promotion, Full Campaigns – Radio, Print, TV, Web

Who Will Benefit from a Full Book Publicity or Book Promotion Campaign?

Publishers-large and small, self-publishers and authors are all able to benefit from Newman Communications’ book publicity services. Full book publicity campaigns are available to anyone regardless of size, title, subject or topic. We provide the same level of service to all of our clients who call on us to lead full-service book publicity campaigns from start to finish.

How Does a Full Book Publicity Campaign Work?

In the early stage of a full book publicity campaign, Newman Communications works with the client to establish a campaign and  book publicity strategy. A timeline is developed, and pitches are designed to target the various media outlets. Newman’s team works with media from the initial days after receiving galleys, with the goal of confirming early long-lead placements. Before the book is ever published, Newman writers design an appropriate press kit and methodically strategize a book publicity game plan to be implemented prior to publication date. Upon receiving the final books, Newman’s account executives and publicists go to work pitching radio stations and networks, television stations and networks, newspapers, magazines, wire services, and online outlets.

Communication with the client and author is key in a full-service publicity campaign. The needs and expectations of authors compared with publishers are often quite different. While publishers who hire Newman often focus the campaign on book sales and achieving recognition on a national, regional, or niche bestseller list, authors often contract Newman with the goal of developing a platform for future business opportunities. We understand the difference in needs from one client to the next and our account executives listen attentively throughout the relationship to determine the client’s book publicity goals. Throughout the campaign Newman works closely with clients and book authors in a forthright manner and provides updates of placements and detailed reports of actions on an ongoing basis. When an author hires Newman Communications directly, our staff of account executives and administrators coordinates the execution of the book publicity campaign with the publisher to help enhance book distribution and sales.

Newman Communications takes great pride in our success to deliver full-service book publicity campaigns that have driven books to bestseller lists and raised the profiles of its authors. In the end, our book publicity campaigns have provided our clients with increased business opportunities and the possibility of authoring future titles.