Man Made – A Stupid Quest for Masculinity
Author: Joel Stein
Publisher: Grand Central Publishing
Newman Communications and Joel Stein recently completed a successful radio book promotion campaign for the Time columnist’s new release, Man Made; A Stupid Quest for Masculinity. Newman’s radio book publicity team booked him on several top-market radio stations, inlcuding:
- KABC-AM/Los Angeles CA
- KOA-AM/Denver CO – Listen now
- WLW-AM/Cincinnati OH
- Dial Global Network/nationally syndicated
- WRIF-FM/Detroit MI
- Sirius/XM/nationally syndicated
- KRLD-AM/Dallas TX
Book Promotion for Chicken Soup for the Soul and Harvard Medical School–a deliciously healthy combination!
Newman Communications is excited to once again to provide book promotion and publicity services for the global best-selling Chicken Soup for the Soul series. To kick things off, Newman will launch a national book promotion radio tour for the four new Chicken Soup for the Soul titles.
Chicken Soup for the Soul Health, a new imprint of Chicken Soup for the Soul Publishing, LLC, publisher of the series and a world leader in life improvement, and Harvard Medical School, one of the world’s most respected medical institutions, has announced a first-of–its-kind collaboration for a new health and wellness book series for readers who want to get serious about their physical and mental wellbeing.
The first four books in the series will focus on a popular health topic, combining the inspiration and support of new stories written especially for these books with accessible, life-changing medical information from top Harvard Medical School doctors.
“Doctors often use stories as a way to motivate and educate their patients and this series will allow us to combine our latest medical advice with real stories from real people to help readers live healthier lives,” said Harvard Health Publications’ Chief Editor of Books Dr. Julie Silver. “Chicken Soup for the Soul is the perfect partner for us on this project because their stories are a wonderful source of hope, inspiration, and great advice—and they complement the useful medical information that we are providing in these books.”
The initial four titles in the series include:
- Chicken Soup for the Soul: Boost Your Brain Power! by top neurologist Dr. Marie Pasinski, with Liz Neporent (May 2012 ; 978-1-935096-86-3)
- Chicken Soup for the Soul: Say Goodbye to Back Pain!, by leading physical medicine expert and Harvard Health Publications Chief Editor of Books Dr. Julie Silver (May 2012; 978-1-935096-87-0)
- Chicken Soup for the Soul: Say Goodbye to Stress by noted psychologist Dr. Jeff Brown, with Liz Neporent (May 2012; 978-1-935096-88-7)
- Chicken Soup for the Soul: Say Hello to a Better Body! by respected internist Dr. Suzanne Koven (May 2012; 978-1-935096-89-4)
“Since 1993 Chicken Soup for the Soul has focused on improving lives by providing inspiration, wellness and hope around the world and this series is another extension of that mission,” said William J. Rouhana, Jr., Chairman & CEO of Chicken Soup for the Soul Publishing, LLC. “We are excited to be working with Harvard Medical School and know that our readers will benefit from their cutting-edge health advice.”
Read the New York Times article on the benefits of storytelling on health www.nytimes.com/2011/02/10/health/views/10chen.html?_r=1
A Major League Book Promotion Tour
When asked what comes to mind when you think about spring, book promotion usually isn’t the answer you get. Instead your likely to hear answers like, Green Grass, Flowers, and … BASEBALL! Yes, spring training is here! The grass is cut, the teams are practicing and before you know it will be Opening Day! Get out your peanuts, cracker jacks, and your favorite baseball cap and get ready to cheer on the hometown team. While some of us are content to cheering in the stands, others have bigger dreams. Dreams of taking a major league outfield, the pitchers mound, or running the bases after hitting a home run! That’s where Dirk Hayhurst’s story starts, when he got called up from the minors in 2008 to play for the San Diego Padres! Newman Communications had the great great opportunity to provide and coordinate Dirk’s book promotion and publicity tour packed with with a radio and print exposure!
Book Publicity – DON’T PUT ME IN COACH
Author: Mark Titus
College sports are electrifying to watch! Who can forget Doug Flutie’s Hail Mary pass or the 1985 Villanova vs. Georgetown Championship game? But some players barely get off the bench like former Ohio State player Mark Titus. Titus takes you on a journey from one end of the bench to the other end with a look behind the scenes of the NCAA-hoops in DON’T PUT ME IN COACH; a hilarious memior. Newman Communications provided book publicity for Titus and set up a radio book tour for the bench warmer, including hits with:
Titus gives readers an uncensored tour inside an elite NCAA basketball player through the eyes of the benchwarmer. From his relationships with teammates, the pressure, and the many hours he clocked cheering for his team on the sideline- Mark Titus does not miss a humorous beat. His unique perspective materialized into wildly popular Club Trillion blog for which he quickly became a hero to all guys picked last. He was even scouted by the Harlem Globtrotters. Certain to make you laugh-out-loud, Mark Titus is not your average basketball star; and this is the true story of the most unlikely career in college basketball told from the underdog himself.
In 2006, Mark Titus arrived on Ohio State’s campus as a basketball manager who aspired to be an orthopedic surgeon. As a walk-on, he was miraculously added to the elite Buckeye basketball team, given a scholarship and trained alongside seven future NBA players- including Greg Oden, Evan Turner, and Mike Conley. During his 4 years with the Buckeye’s he set the record for the most indivual career wins in Ohio State basketball history- and scored a total of 9 points.
The book is full of laughs and quotes from his former coach and teammates including:
“Of all the players I’ve coached in my caree, Mark Titus is one of them.” ~ Coach Thad Matta
“I haven’t read the book and probally never will, but the cover looks pretty cool I guess.” ~ Mike Conely Jr (#4 overall pick in the 2007 NBA Draft; 2007 NCAA Tournament South Regional MVP.
About the Author
Mark Titus is the creator of Clubtrillion.blogspot.com, and a contributer at grantland.com. He was feature several times in the New York Times, ESPN.com, and Bill Simon’s podcast, among others. He graduated in 2010, a hero to millions.
LINCOLN, INC.: Selling the Sixteenth President in Contemporary America
Newman Communications’ had the pleasure of providing successful publicity services to promote Jacqueline Hogan’s recent release Lincoln, Inc. including both radio and print publicity for the book.
As the book publicity campaign unfolded, it became clear that Lincoln is still among the most popular presidents, grabing spots on radio that included
- Nationally syndicated Jim Bohannon Show/Dial Global Network
- WGTD-FM/Milwaukee WI
- and Daybreak USA/USA Radio Network
The print campaign included op-eds in
- The Christian Science Monitor
- The Atlanta Journal Constitution with a focus on how Lincoln might measure up as a Republican by today’s GOP.
- and The St. Louis Dispatch
Listen in to Jacqueline’s radio interview with WSLR-FM.
About Lincoln, Inc:
Nearly a century and a half after his death, Abraham Lincoln’s legacy and cultural clout is almost unparalleled. Noted sociologist Jackie Hogan details this phenomenon in her new book, LINCOLN, INC.: Selling the Sixteenth President in Contemporary America (Rowman & Littlefield Publishers; December 2011).
A professor and researcher at Bradley University in Peoria, Illinois, Hogan fills LINCOLN, INC. with insightful observations on the exploitation of one of America’s most beloved Presidents. From the time of his first campaign to today, Lincoln has been packaged into a brand and marketed to the general public. His image has been used to make millions for corporations and win elections for politicians.
For mor information about Lincoln Inc., visit the publishers site at https://rowman.com/ISBN/9781442209565