Book Promotion Tips: Promote Your Book with New Facebook Business Pages
Book Promotion and Book Publicity Tips for Authors
Promoting Your Book on Facebook
If you use Facebook (and who doesn’t), you’re probably by now familiar with the “Timeline” layout. Some love it, others hate it. Up to now, the Business and Brand Pages remained unchanged and followed the old layout and format. If you use a Facebook Business or Brand Page for book promotion, the fact is, like it or not, as of March 30th, these pages are receiving the updated Timeline format as well. This change might throw a wrench into the plans of some who manage these pages, but if you’re an author and want to take advantage of Facebook for book promotion, it does present some benefits.
We’ve put together a few tips to help you get started with the new pages and to kick-start your book promotion and publicity. And if you’re not an author, we think you’ll find this information just as helpful.
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Filed under: Featured, PR Tips, The Blog | 2 Comments »
The Envelope Please…Newman Communications Salutes the Oscars
The 84th annual Academy Awards, televised Sunday, February 26th to honor the years greatest achievements in the film industry. Over the years, the team at Newman Communications has had the honor of providing book publicity and creating radio, TV and print campaigns for many books that have made the leap from their bound pages and on to the big screen. Several of these books turned feature film, have also been nominated and awarded for some of the most honored awards in the industry, including Oscar, Emmy and Golden Globes. Continue Reading »
Filed under: For Fun, Site News | 2 Comments »
Remembering Jeff Zaslow: Bestselling Author and Newman Client
Remembering Jeff Zaslow
One of the greatest things about book publicity and doing what we do every day at Newman, is the opportunity to meet, work with, and get to know some great authors. They innovate and inspire us, make us think differently, entertain us, take us on new adventures, and more all through their writing and story telling.
On February 10, 2012, at the age of 53, bestselling author Jeff Zaslow’s writing career was brought to a tragic end. According to police, Jeff lost control of his car on an icy road and was struck by an oncoming semitrailer truck. Continue Reading »
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Book Business – An Insider’s View with Linda Shirley, Border’s Books Store Manager
Business of Selling Books
Wondering how the book business is these days from a bookstore manager’s perspective? Recently I had a chance to speak with Linda Shirley, manager of the W. Lebanon NH Border’s store, where we discussed coming out of a tough year, authors to watch and…is it really ok to just hang out at the store and read?
S. Becker - What’s hot at the W. Lebanon NH Borders these days? There are a few local authors who have great new books out right now.
L. Shirley – Chris Bohjalian’s Secrets of Eden is doing very well, as is Jodi Picoult’s House Rules. The areas of the store that have grown dramatically in sales and interest over the past year include young adult and independent readers — it’s truly wonderful to see more kids reading and some of the books (like Rick Riordan’s Percy Jackson series which starts with The Lightning Thief), are fun and very well written. Speaking of young adult books, the twilight series remains a strong seller and we are having a midnight release party this Friday (March 19th) for the New Moon DVD.
Spring is coming which means the gardening section should be a strong selling area for the next 6 months — and there are more new books on vegetable gardening in particular this year, following the interest in books such as Barbara Kingsolver’s Animal, Vegetable, Mineral and Michael Pollan’s In Defense of Food. Our cafe sales have been growing steadily — especially the coffee and cocoa drinks. People may be saving money by not going out to eat as much, but they are still treating themselves to something fun once in a while and good whipped cream never seems to go out of style.
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The Art of Persistence – Balancing Persistence and Follow-up in Publicity
There is a scene in the movie “Miracle” when the 1980 USOC Olympic hockey coach Herb Brooks has his players conduct line to line skating drills late into the night after a particularly bad game. It is this scene, where Coach Brooks, is yelling “Again,” “Again,” to Assistant Coach Craig Patrick who is blowing his whistle, that reminds me what it is like to be a literary publicist, aka book publicist. While Brooks is hoping to build up leg strength and stamina in his players, as well as form a cohesive unit, the book publicist often finds his or her strength from not giving up and working again and again and again with its contacts and with new pitches until the book, product or organization gets the exposure its deserves.
Filed under: Public Relations 101, The Blog | 1 Comment »