Book Promotion For Deloris Jordan’s Dream Big is Worthy of Olympic Gold!

Book Promotion for DREAM BIG:

Book Promotion: Dream Big

Dream Big
Deloris Jordan

Author:  Deloris Jordan
Publisher:  Simon and Schuster

Newman Communications is proud to announce that we have just completed a successful book promotion radio (RMT) tour with Deloris Jordan,  mother of NBA legend Michael Jordan.  We previously did the book promotion of her last book MICHAEL’S GOLDEN RULES and it was an absolute pleasure to work with her again.  Her new book, DREAM BIG: MICHAEL JORDAN AND THE PURSUIT OF OLYMPIC GOLD tells the story of Michael Jordan achieving his dream of playing in the Olympics! This new book will have you cheering for Michael again and will get you pumped for the 2012 Summer Olympics in London!

About The Book:

Deloris Jordan,  mother of basketball great Michael Jordan, tells a true story of inspiration, hard work, determination and what it takes to be a champion.  As a child, l0ng before he became a professional All- Star basketball player, Michael Jordan had a big dream of winning an Olympic gold medal while following the 1972 U.S. basketball team- and with dedication and perseverance, that’s exactly what he did. This heartwarming book gives a rare glimpse into a sports hero’s childhood while emphasizing the role that hard work plays in success.

Just in time for the 2012 Summer Olympics in London, DREAM BIG is an inspiration to all. Mrs. Jordan’s family story will inspire children to be champions- both on and off the field.  Barry Roots warm illustrations illuminate this story about what it truly means to be a winner.

Newman Communications was able to secure interviews on such stations as:

  • SiriusXM Book Radio
  • WLS-AM in Chicago,  IL
  • AARP Radio
  • WGVU-AM/ FM in Grand Rapids, MI
  • WBAL-AM in Baltimore,  MD
  • AP Radio Network

About the Author and Illustrator:

Deloris Jordan is Michael Jordan’s mother. Widely regarded as an advocate for children and families,  she does much of her work through the James R. Jordan Foundation.  She is author of Salt in His Shoes and Michael’s Golden Rules, both illustrated by Kadir Nelson. The mother of five children and the grandmother of eleven,  she resides in Chicago, IL.

Barry Root is the illustrator of many books for children, including By My Brother’s Slide, Game Day, and Teammates, all written by Tiki and Ronde Barber with Robert Burleigh. He lives in Quarryville, Pennsylvania with his family.

Book Publicity Campaign Helps Launch Big Nate From Comic-strip to National Media

Big Nate on a Roll

Author: Lincoln Pierce
Publisher: Harper Collins

Big Nate - On a Roll

Big Nate - On a Roll

For those who still enjoy the morning newspaper while enjoying your first cup of daily caffeine intake, you probably have  heard of the popular comic-strip, BIG NATE by Lincoln Pierce, which is featured in over 200 newspapers around the country (and online at  The rambunctious middle schooler recently made the leap from syndicated comic strip to bestselling young-reader book series. Newman was once again called into action, providing radio and television book publicity, promoting this latest book in the Big Nate series, BIG NATE ON A ROLL.

We had the chance to go in-studio with Lincoln Pierce to produce the tour with the help from our friends at Boston Bureau Production.  It is always a thrill to see these tours in action with a behind the scenes view and in the end, Lincoln completed a number of interviews including features with some great stations and  shows including:

About the Book:

BIG  NATE  is always a blast and so is his new book BIG NATE ON A ROLL. In the hilarious third novel,  Nate faces his nemesis, the foreign exchange student,  Artur, in a scout troop showdown.  In a race to raise the most money for his troop by selling lame Warm Fuzzies (wall hangings with cheesy saying on them),  Nate gets carried away with crazy plans for outshining Artur and winning the grand-prize- a personalized skateboard! Get ready for a fun filled show down between Nate and his longtime rival. With more then 500 black-and-white  illustrations, including Nate’s own comics, doodles, and unforgettable “top 10 lists,  BIG NATE ON A ROLL is  sure to have readers rolling on the floor with laughter!

About the Author:

Cartoonist/writer Lincoln Peirce lives with his wife and two children in Portland, Maine, and frequently visits schools to talk to students about comics. Peirce is the creator of the comic strip Big Nate, that debuted in 1991 and appears in over 250 newspapers in the US and online daily at, and is featured on the website Poptropica,


Book Publicity For Wimps?

Diary of a Wimpy Kid

Diary of a Wimpy Kid - The Ugly Truth

Newman PR Getting WIMPY?  Well, not exactly.  In fact, Newman is feeling quite bold about its recent work with Jeff Kinney, author of the mega-best selling “DIARY OF A WIMPY KID” series.  Newman recently coordinated a Satellite Television Tour for Kinney, helping him virtually tour the country talking about his latest entry in the series “The Ugly Truth“.  Audiences in markets such as Denver, Baltimore, San Diego, Detroit, Sacramento, Raleigh, Hartford, Portland, Orlando, among many others enjoyed hearing from Jeff about the book and the growing pains experienced by his main character, Greg Hefley.  ”The Ugly Truth” is the 5th book in the series — which have sold a total of more than 40 million copies worldwide!!

It’s been quite a ride for Jeff Kinney.  In it’s first three days, the book has sold over 700,000 copies and landed at #1 on the NY Times best seller list, putting our former President, George Bush at #2.  In 2009, TIME Magazine named him one of the top 100 “Most Influential People” in the world.  He also saw an adaption of the book made into a movie and another will be on screen in 2011.  This year, the Macy’s Thanksgiving Day Parade will feature a balloon of Greg Hefley for all to enjoy.

What’s next for Kinney?  More entries in the Wimpy Kid series of course!  We are sure that millions of Greg Hefley fans just can’t wait to learn what’s in store for him the next time around.  Newman will be waiting to in hopes of working with Jeff Kinney again.

Carl Reiner and Newman Communications bring a Double Feature Publicity Tour

American Icon,  Mr. Carl Reiner comes to Newman for a book publicity campaign on two new titles, “Just Desserts” and “Tell Me Another Scary Story…..but not too scary”.

In Reiner’s “Just Desserts” successful romance novelist Nat Noland has just had his cage severely rattled. After receiving an email directly from God, Nat just can’t seem to get any work done on his new novel.  Follow Nat on his romps around New York City, as he tries to make sense of this divine intervention. With all the slapstick comedy and madcap hijinks that Reiner fans have loved for decades, JUST DESSERTS sparkles with a humor that only the enduring comedic mastermind himself could create.

Tell Me Another Scarey Story

Tell Me Another Scarey Story

The incomparable Carl Reiner’s first children’s book, Tell Me a Scary Story, was a hit when it appeared in 2003. Here at last is the sequel, TELL ME ANOTHER SCARY STORY…But Not Too Scary!

Kids love scary stories, particularly gross-out ones, and TELL ME ANOTHER SCARY STORY delivers even more of the same. Complete with a read-along CD filled with stuff children love—odd beams of light coming from nowhere, oodles of goopy goo, memorable characters, and mysteries for kids to solve……if they dare.

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Basketball Star, Chris Paul, Turns Childrens Book Author

Long Shot

Long Shot

In the same state the legendary Michael Jordan laced up his Nikes, Chris Paul, also known as CP3, would grow to be another North Carolina basketball prodigy. Although he possessed talent similar to “His Airness,” the not-so-tall Chris Paul would never physically fill the shoes of a giant.

Yet, his lack of height would not stop him from reaching his dreams.

In Chris Paul’s new book LONG SHOT: Never Too Small to Dream Big, the NBA All-Star and Rookie of the Year shares one of his own childhood memories to help inspire young athletes, particularly those who do not physically resemble Shaquille O’Neal.

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