When it comes to book publicity, KNOW YOUR NICHE, MAKE YOUR PITCH!
In the book publicity world in which we book publicists “play”, trying to generate media exposure for clients is often a difficult challenge. There is no shortage of experts and authors who are competing for the same space, be it in print, television, radio or online. We have no doubt, if given the opportunity, that most our authors can do a tremendous job of impressing the media with their insight and knowledge, but in order to get them there, we need to be on point with our pitches. In acting as their mouthpiece, and trying to open the media gates, it is essential for our authors to help us help them.
There is a scene in the movie “Miracle” when the 1980 USOC Olympic hockey coach Herb Brooks has his players conduct line to line skating drills late into the night after a particularly bad game. It is this scene, where Coach Brooks, is yelling “Again,” “Again,” to Assistant Coach Craig Patrick who is blowing his whistle, that reminds me what it is like to be a literary publicist, aka book publicist. While Brooks is hoping to build up leg strength and stamina in his players, as well as form a cohesive unit, the book publicist often finds his or her strength from not giving up and working again and again and again with its contacts and with new pitches until the book, product or organization gets the exposure its deserves.