Local television remains a powerful source of exposure for publishers and authors looking to drive sales to local chain and independent bookstores as well as online booksellers and large retail chains that sell books at discounted rates .
Because travel can be cost-prohibitive for even the largest of publishers, satellite television tours have become a superb alternative when looking to reach book buyers in local communities.
For almost 20 years, Newman Communications has been a leader in producing effective television satellite tours that reach 15-20 cities/markets. Over a several-week period, Newman’s team of account executives schedules interviews during a one-day, three-hour period. On the day of the tour, the author or spokesperson meets Newman’s representatives at a television studio prepared to conduct a rapid-fire series of interviews. With some brief training from studio personnel, the tour is executed and the author along with his or her book is beamed throughout the country.
Satellite tours are used to promote children’s books, business and public affairs titles, and nonfiction how-to-books including personal finance, investing, and the very popular cookbook segment. These tours also have been used effectively to promote magazine cover stories, products, nonprofit advocates, and national political campaigns.