Book Promotion Serves Up Another helping of the Chicken Soup for the Soul Series

Book Promotion for Chicken Soup for the Soul and Harvard Medical School–a deliciously healthy combination!

Newman Communications is excited to once again to provide book promotion and publicity services for the global best-selling Chicken Soup for the Soul series. To kick things off, Newman will launch a national book promotion radio tour for the four new Chicken Soup for the Soul titles.

Chicken Soup for the Soul Health, a new imprint of Chicken Soup for the Soul Publishing, LLC, publisher of the series and a world leader in life improvement, and Harvard Medical School, one of the world’s most respected medical institutions, has announced a first-of–its-kind collaboration for a new health and wellness book series for readers who want to get serious about their physical and mental wellbeing.

The first four books in the series will focus on a popular health topic, combining the inspiration and support of new stories written especially for these books with accessible, life-changing medical information from top Harvard Medical School doctors.

“Doctors often use stories as a way to motivate and educate their patients and this series will allow us to combine our latest medical advice with real stories from real people to help readers live healthier lives,” said Harvard Health Publications’ Chief Editor of Books Dr. Julie Silver. “Chicken Soup for the Soul is the perfect partner for us on this project because their stories are a wonderful source of hope, inspiration, and great advice—and they complement the useful medical information that we are providing in these books.”

The initial four titles in the series include:

  • Chicken Soup for the Soul: Boost Your Brain Power! by top neurologist Dr. Marie Pasinski, with Liz Neporent (May 2012 ; 978-1-935096-86-3)
  • Chicken Soup for the Soul: Say Goodbye to Back Pain!, by leading physical medicine expert and Harvard Health Publications Chief Editor of Books Dr. Julie Silver (May 2012; 978-1-935096-87-0)
  • Chicken Soup for the Soul: Say Goodbye to Stress by noted psychologist Dr. Jeff Brown, with Liz Neporent (May 2012; 978-1-935096-88-7)
  • Chicken Soup for the Soul: Say Hello to a Better Body! by respected internist Dr. Suzanne Koven (May 2012; 978-1-935096-89-4)

“Since 1993 Chicken Soup for the Soul has focused on improving lives by providing inspiration, wellness and hope around the world and this series is another extension of that mission,” said William J. Rouhana, Jr., Chairman & CEO of Chicken Soup for the Soul Publishing, LLC. “We are excited to be working with Harvard Medical School and know that our readers will benefit from their cutting-edge health advice.”

Read the New York Times article on the benefits of storytelling on health www.nytimes.com/2011/02/10/health/views/10chen.html?_r=1

Steven Kussin’s Book Publicity Tour Promotes Patient Advocacy

Doctor, Your Patient Will See You Now

Author: Steven Z. Kussin, M.D.

Health columns in newspapers, wellness tips on television and countless books on the medical profession attest to the fact that a large and increasing number of people understand that health literacy is as important to living longer lives as is living a healthy life style. But while there are innumerable books that inform readers about medical conditions, few offer the more important lesson about medical decision-making. Many volumes warn the public about the dangers of the healthcare system but curiously few describe how they can be avoided using an insider’s perspective. It is for these reasons that Dr. Steven Kussin decided to turn to Newman Communications for a strong book publicity campaign for his new book, Doctor, Your Patient Will See you Now. Kussin’s passion for patient advocacy developed when he became the patient after a horrible accident.

Newman was able to present Kussin’s information to the public with a strong media book publicity tour that gave his book exposure via such publications as  Woman’s Day Magazine, The New York Times, Yahoo! Shine,
About.com, and many more.  Our radio publicity team took the track and provided tremendous book promotion opportunities by securing  Sirius XM Radio Doctor’s Network, Voice America Radio, and many local stations across the country.

Doctor, Your Patient Will See You Now (Rowman & Littlefield Publishers, Inc.) offers knowledge and advice on what Kussin calls “patienthood” -the sum of talents, attitudes and knowledge that precede and rise above immediate concerns or ailments. It enables people to become partners rather than third parties in their own care. It allows them to be part of the equation rather than the passive result of others’ calculations.

Patients increasingly and correctly feel that they are on their own in a bewildering, impersonal, profit driven, perilous medical system.   Hospitals are foreign terrain. Doctor, Your Patient Will See You Now is a guide book allowing readers to become skilled in healthcare’s customs, dialects and landscape.

About the Author:
Steven Z. Kussin, M.D. was raised in a medical family of independent physicians. From them he learned the lessons that enabled him to become his patients’ confidant and advocate. He attended Columbia University and Albert Einstein College of Medicine where he also later served as an assistant professor of clinical medicine.  Dr. Kussin has also opened a consultancy dedicated to medical advocacy in the service of his adopted city of Utica, New York and the central New York region.

The successful book publicity campaign for Dr. Steven Kussin and Doctor, Your Patient Will See You Now helped patient’s learn ways to speak with their physicians and created visibility for this important message.