Book Promotion: A new day, a new scandal. When will we learn to avoid crisis?

S.E.T. Culture: What Every Organization Needs to Know Before Crises Occur

Author: Dr. Ken J. Brumfield

SET Culture Book Promotion

S.E.T Culture
Dr. Ken J. Brumfield

Here at Newman Communications, we constantly have one ear tuned to the latest breaking news. While a book is the primary focus of any book promotion campaign, we also pride ourselves in thinking outside the box (or the book page!) and angling our authors as the topical experts they already are. Therefore, we are often hearing about the various and persistent crises and thinking: how did they let it get this far?

Dr. Ken J. Brumfield’s new book, “S.E.T. Culture: What Every Organization Needs to Know Before Crises Occur” seeks to solve that problem before it even arises, by is suggesting something different than most crisis analysts: lets look at the Senior Executive Team’s (S.E.T.’s) Culture and how it effects middle managers’ decision making during crises. Dr. Brumfield’s research and tactics are both timely and evergreen, and can be applied to breaking news such as the Penn State Trial or your local up-and-coming small business. The unique take is starting to make an impact with the media.

About the Book:

S.E.T. Culture is useful for all business types, including businesses operating in corporate America, governmental agencies, religious organizations, colleges and universities, and other nonprofit organizations. It will assist individuals with making critical decisions and acting decisively in a crisis, especially when there is the potential for loss of life or property. For any business or organization looking to successfully rebound from a current or imminent crisis, S.E.T. Culture is an insightful resource that provides all stakeholders with the tools to implement change successfully.

 About the Author:

Dr. Brumfield has a Bachelor of Science degree and a Master of Arts in Counseling degree from Xavier University and an Executive Master of Business Administration degree from the University of New Orleans. He completed a Doctor of Management degree at the University of Maryland. Dr. Brumfield is a senior management consultant and management professor having worked with such organizations as MDRC, Columbia University’s National Center for Postsecondary Research, Bizlink and other organizations

His expertise helps executives, mid-level managers, and front-line workers identify organizational behaviors, threats, and opportunities that will help their companies and organizations successfully endure and rebound from a crisis.

“LIKE” S.E.T. Culture on Facebook for the latest updates.

Additional information about S.E.T Culture can also be found by visiting the Amazon page.






Book Publicity: The Misleading Mind, How Buddhist Psychology Can Help Us to Solve Our Own Problems

The Misleading Mind

The Misleading Mind Cover

The Misleading Mind

Author: Karuna Cayton
Publisher: New World Library

For over 20 years Karuna Cayton has worked to coach and help people achieve a more balanced life.

In Misleading Mind: How We Create Our Own Problems and How Buddhist Psychology Can Help Us Solve Them (New World Library), author and psychotherapist Karuna Cayton presents the essence of Buddhist teachings about the nature of mind so that anyone can use them.

“Much of Buddhist thought encourages us to embrace our problems like old friends. It even encourages us to seek out our problems as a way to train our minds and to break free from the control of our disturbing (but sometimes unseen) emotions,” writes Karuna. “Great practitioners like the Dalai Lama even claim to enjoy problems because, like our best friends, problems honestly and accurately reflect ourselves back to us. There is no clearer measure of our interior health than the nature of our problems.”

With a book publicity campaign outreaching to media in various beats and outlets, Karuna’s message hit home with   “Empathy is greatly increased through mindfulness practice. As we know from the studies in emotional intelligence, empathy is one of the key leadership competencies in positive leadership. Research has demonstrated that the mood of the leader has an overwhelming effect on the mood of  the organization” states Cayton.

Newman’s  national radio book publicity has spread Karuna’s message around the country via:

  • The Progressive Radio Network,
  • Business Talk Radio, and more.

Business entrepreneurs and people in general are starting  to look at their problems in a new light.  Once we recognize the habitual ways our minds perceive and react, we see the way they mislead.  Cayton’s book contains exercises and real world examples that help the reader put into practice the way to a better life.

About the Author:

Karuna Cayton, psychotherapist and author of The Misleading Mind, spent twelve years working with Tibetan refugees in Nepal and studying with Buddhist masters. His Karuna Group practice applies Buddhist psychology to individual and organizational clients. He lives in Northern California.  Visit him online at

Book Promotion and Publicity Tour for NEED, SPEED, and GREED shares the new rules of innovation

Need,Speed, and Greed - Vijay V. Vaitheeswaran

Need,Speed, and Greed

Need, Speed, and Greed

Author: Vijay V. Vaitheeswaran
Publisher: Harper Business

China Business Editor for the Economist, Vijay V. Vaitheeswaran, teamed up with Newman Communications to promote his new book, Need, Speed, and Greed: How the New Rules of Innovation can Transform Businesses, Propel Nations to Greatness, and Tame the World’s Most Wicked Problems (Harper Business). This book promotion tour took the author from Radio appearances to popular blogs and news sites across the web.

With the help of Newman Communications’ book publicity services, Vaitheeswaran traveled the U.S. on his book promotion tour sharing his insights with the media, including:

About the Book:

Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.

But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.

All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? Need, Speed, and Greed answers that question, offering the essential insider’s guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Vaitheeswaran inspires and empowers readers to improve their lives, their work, and perhaps even the world.

About the Author:

Vijay V. Vaitheeswaran is an award-winning global correspondent for the Economist.  He is a member of the Council on Foreign Relations, an adviser to the World Economic Forum. He is also the author of Zoom: The Global Race to Fuel the Car of the Future (co-authored with Iain Carson), and Power to the People: How the Coming Energy Revolution Will Transform an IndustryChange Our Lives, andMaybe Even Save the Planet.

Book Publicity for Never Apply for a Job Again Teaches Networking Skills for Career Management

Newman Communications has teamed up with career expert Darrell W. Gurney to build a book publicity and promotion campaign for his new book, Never Apply for a Job Again! Break the Rules, Cut the Line, Beat the Rest (Career Press, February 2012).

In his book, Gurney shares the “stealth” networking skills he’s taught for 25 years as a renowned career consultant. Drawing on basic principles of human psychology, Never Apply for a Job Again shows you how to open doors to influential players in your fields of interest to gain top-of-mind awareness and top-drawer connectedness. Through 10 simple and easy-to-follow principles, Gurney teaches you how to create powerful relationships with anyone, anywhere, for lifetime career management as both an employee or entrepreneur.

Never Apply for a Job Again shows how old-fashioned yet innovative networking wins hearts, minds, and opportunities for the savvy job seeker or career expansionist. When one becomes “question-able” in an area of passionate interest, and follows certain stealth rules of networking engagement, the personal relations developed can effect entire career changes.  Gurney reminds us that:

  • An ounce of research is worth a pound of job search
  • You can never have too much information, and the higher the altitude the better
  • If you treat someone like an expert, they will open their door
  • Being interested rather than interesting wins friends and influences people
  • Face to face trumps online connections anytime
  • You build “relationship equity” one meeting at a time
  • Being top-of-mind, you’re always easy to find

Once you recognize and reach out to effectively design your networks, Gurney writes, “your ‘security’ will no longer be dependent on any particular employer, recruiter, or even field, but will be placed firmly into your own hands”.

About the Author:

Darrell Gurney  is the founder of For 25 years, he has consulted for the world’s top outplacement consulting firms. His first book, Headhunters Revealed! Career Secrets for Choosing and Using Professional Recruiters, was reviewed in Publishers Weekly and won the Clarion Award for Best Book from the Association for Women in Communications. Gurney has been featured on the, Wall Street Journal’s, BusinessWeek Online, MSN Careers,, and on Wall Street Journal Radio. He lives and works in Los Angeles, California.

The Well-Spoken Woman Book Publicity Campaign

The Well-Spoken Woman: Your Guide to Looking and Sounding Your Best

Author: Christine Jahnke
Publisher: Prometheus Books

What does it take to be a well-spoken woman, especially when it comes to your next job interview, presentation, or performance review?

Christine Jahnke is one of the nation’s premier speech coaches and author of THE WELL-SPOKEN WOMAN: Your Guide to Looking and Sounding Your Best.

In THE WELL-SPOKEN WOMAN, Jahnke discusses:

  • The common misperceptions about women speakers;
  • The common mistakes women make when public speaking;
  • Women in the public sphere who are (and are not) well-spoken and why;
  • Techniques and practices to improve presentation and on-camera skills; and more.

With Newman Communication’s help, the media was eager to pick up on her tips. Jahnke and THE WELL-SPOKEN WOMAN were covered in major media publications such as The Washington Post, Forbes, and CNN.

Just a glimpse of the many highlights from this book publicity campaign:

About the Book:

One of the nation’s premier speech coaches, Christine K. Jahnke, details the practices and techniques of successful women to help all women improve their presentation and public speaking skills. With access to her expertise, you’ll learn how to present your best self in forums from PTA meetings to TV studios, conferences to classrooms, boardrooms to YouTube.

Jahnke has advised First Lady Michelle Obama, provided speaker training to Hillary Clinton’s presidential campaign, and coached corporate CEOs and more women elected officials than any other trainer. In The Well-Spoken Woman, Jahnke shares stories of trial and triumph to answer the questions: “how did she do it?” and “what can I learn from her?”

Filled with behind the scenes tips on everything from messaging to hair and hemlines, THE WELL-SPOKEN WOMAN includes easy-to-follow exercises so you can try out techniques immediately:

  • Present your authentic self like PepsiCo CEO Indra Nooyi
  • Project podium presence like Hillary Clinton
  • Connect with audiences like Michelle Obama
  • Overcome the imposter syndrome like Tina Fey
  • Articulate a compelling message like Melinda Gates
  • Conquer the camera with savvy sound bites like Suze Orman

The Well-Spoken Woman is for every woman who wants to look and sound her best in person, on-camera, and online.

About the Author:

Christine Jahnke is a Washington, DC-based speech coach and media trainer and President of Positive Communications. She has advised First Lady Michelle Obama, Hillary Clinton’s presidential campaign, and women CEO’s at companies as diverse as the National Geographic Channel and the International Speedway Corporation, parent of NASCAR.

For more info on the book, please visit

Or to purchase a copy of the book, please visit