Book Promotion and Publicity Tour for NEED, SPEED, and GREED shares the new rules of innovation

Need,Speed, and Greed - Vijay V. Vaitheeswaran

Need,Speed, and Greed

Need, Speed, and Greed

Author: Vijay V. Vaitheeswaran
Publisher: Harper Business

China Business Editor for the Economist, Vijay V. Vaitheeswaran, teamed up with Newman Communications to promote his new book, Need, Speed, and Greed: How the New Rules of Innovation can Transform Businesses, Propel Nations to Greatness, and Tame the World’s Most Wicked Problems (Harper Business). This book promotion tour took the author from Radio appearances to popular blogs and news sites across the web.

With the help of Newman Communications’ book publicity services, Vaitheeswaran traveled the U.S. on his book promotion tour sharing his insights with the media, including:

About the Book:

Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.

But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.

All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? Need, Speed, and Greed answers that question, offering the essential insider’s guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Vaitheeswaran inspires and empowers readers to improve their lives, their work, and perhaps even the world.

About the Author:

Vijay V. Vaitheeswaran is an award-winning global correspondent for the Economist.  He is a member of the Council on Foreign Relations, an adviser to the World Economic Forum. He is also the author of Zoom: The Global Race to Fuel the Car of the Future (co-authored with Iain Carson), and Power to the People: How the Coming Energy Revolution Will Transform an Industry, Change Our Lives, andMaybe Even Save the Planet.

The Well-Spoken Woman Book Publicity Campaign

The Well-Spoken Woman: Your Guide to Looking and Sounding Your Best

Author: Christine Jahnke
Publisher: Prometheus Books

What does it take to be a well-spoken woman, especially when it comes to your next job interview, presentation, or performance review?

Christine Jahnke is one of the nation’s premier speech coaches and author of THE WELL-SPOKEN WOMAN: Your Guide to Looking and Sounding Your Best.

In THE WELL-SPOKEN WOMAN, Jahnke discusses:

  • The common misperceptions about women speakers;
  • The common mistakes women make when public speaking;
  • Women in the public sphere who are (and are not) well-spoken and why;
  • Techniques and practices to improve presentation and on-camera skills; and more.

With Newman Communication’s help, the media was eager to pick up on her tips. Jahnke and THE WELL-SPOKEN WOMAN were covered in major media publications such as The Washington Post, Forbes, and CNN.

Just a glimpse of the many highlights from this book publicity campaign:

About the Book:

One of the nation’s premier speech coaches, Christine K. Jahnke, details the practices and techniques of successful women to help all women improve their presentation and public speaking skills. With access to her expertise, you’ll learn how to present your best self in forums from PTA meetings to TV studios, conferences to classrooms, boardrooms to YouTube.

Jahnke has advised First Lady Michelle Obama, provided speaker training to Hillary Clinton’s presidential campaign, and coached corporate CEOs and more women elected officials than any other trainer. In The Well-Spoken Woman, Jahnke shares stories of trial and triumph to answer the questions: “how did she do it?” and “what can I learn from her?”

Filled with behind the scenes tips on everything from messaging to hair and hemlines, THE WELL-SPOKEN WOMAN includes easy-to-follow exercises so you can try out techniques immediately:

  • Present your authentic self like PepsiCo CEO Indra Nooyi
  • Project podium presence like Hillary Clinton
  • Connect with audiences like Michelle Obama
  • Overcome the imposter syndrome like Tina Fey
  • Articulate a compelling message like Melinda Gates
  • Conquer the camera with savvy sound bites like Suze Orman

The Well-Spoken Woman is for every woman who wants to look and sound her best in person, on-camera, and online.

About the Author:

Christine Jahnke is a Washington, DC-based speech coach and media trainer and President of Positive Communications. She has advised First Lady Michelle Obama, Hillary Clinton’s presidential campaign, and women CEO’s at companies as diverse as the National Geographic Channel and the International Speedway Corporation, parent of NASCAR.

For more info on the book, please visit www.poscom.com

Or to purchase a copy of the book, please visit http://amzn.to/vtteCY

Book Publicity with John Baldoni helps to spread the gift of purpose this season

Lead with Purpose

Author: John Baldoni

Lead with Purpose Book Cover

John Baldoni's Lead with Purpose

Every day, millions of Americans spend their days at a job that they hate. They watch the clock, feeling like cogs in the machine.  This lack of passion leads to poor results and apathy; and can greatly damage an organization.

Leadership expert, John Baldoni’s new book, LEAD WITH PURPOSE argues that management in these organizations shares just as much blame for the lack of productivity as the employees. It is the leader’s duty, after all, to make the employee feel needed within the organization.

LEAD WITH PURPOSE details how an organization can unlock its purpose and use it to boost employee commitment and creative output. Instill a sense of ownership from the top down and turn a sense of collective direction into a strategic advantage for organizations.

Book publicity highlights include:  Baldoni shares how to bring purpose to your organization with Forbes.com and discusses how to Lead with Purpose with Inc.com’s Marla Tabaka.

Read an excerpt at The Globe and Mail.

About the Author:
Named one of the world’s top 30 influential gurus by Leadership Gurus International, John Baldoni is an internationally recognized leadership educator, executive coach, and author of many books, including Lead by Example, Lead Your Boss and Great Motivation Secrets of Great Leaders. Baldoni is a much in demand speaker on leadership to corporate, professional, military, and university audiences. He is a regular online contributor to Harvard Business Review, Bloomberg/Businessweek, and CBS. To learn more about John Baldoni, visit www.johnbaldoni.com.

Book Publicity Campaign for Bestseller Mark Stevens

Your Company Sucks

Author: Mark Stevens
Publisher: BenBella Books

Your Company Sucks

Your Company Sucks

Mark Stevens, the blunt, bestselling author of the book, Your Marketing Sucks, has  partnered with Newman for a full book publicity campaign to promote his latest title, Your Company Sucks. The book tour has seen much success and has generated quite a bit of exposure for Mark, including media hits with:

About the Book:

This insightful book makes three points clear:

  1. The key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels
  2. Customer satisfaction is a curse in disguise. The overwhelming need is not to satisfy your customers/clients but to thrill them.
  3. Only four factors lead to business failure and stagnation. Identifying and addressing these plagues is the focus of the war.

Your Company Sucks pulls back the curtain on the four reasons business decline and shows how you can transition from failing to flourishing. It’s not too late to turn your company around.

About the Author:

Mark Stevens is CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on business matters, including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom. His firm, now celebrating its 16th year, has represented a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Estee Lauder, A.I.G. and hundreds of main street businesses.

Stevens is the author of several bestsellers, including Your Marketing Sucks and Sudden Death: The Rise and Fall of E.F. Hutton, as well as 26 other business-related books. His blog, “Unconventional Thinking,” was named among the top 10 marketing blogs.

More Information:

Visit Stevens’ websites at YourMarketingSucks.com and MSCO.com.

For more about the book, visit Amazon, Barnes and Noble, or IndieBound
or you can visit the publisher’s site.

Book Publicity Tour Brings New Perspective to the Global Economic Crisis

Debt, Deficits, and the Demise of the American Economy

Authors: Peter Tanous and Jeff Cox
Publisher: Wiley

Financial analyst, Peter Tanous, and CNBC journalist, Jeff Cox, hired Newman Communications for a book publicity tour to promote their new book, Debt, Deficits, and the Demise of the American Economy. As the events of the global economic crisis continue to unfold, Newman Communications helped Tanous and Cox act as a timely resource, able to discuss the ongoing troubling financial events. To date, Newman Communications has scheduled the authors with more than 50 media interviews. A sample of these hits include an article on AOL DailyFinance discussing how investors can prepare for a double-dip recession and another including Peter Tanous on Yahoo! Finance’s “The Daily Ticker,” discussing the dire outlook of inflation.

Book Description:

In Debt, Deficits, and the Demise of the American Economy, Tanous and Cox discuss how the US is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy.

A timely must-read for all, the authors look at how the US landed in this black hole, how the crisis will continue to unfold, and how it will end with a stock market crash in 2012, if not sooner. Although Tanous and Cox do not predict the exact time, they do spell out the linear direction of this predictable crisis and provide the resources readers need to counter the effects of higher inflation.

About the Authors:

Peter Tanous is President of Lepercq Lynx Advisory of Washington, D.C., an SEC-registered investment advisory consulting firm. A graduate of Georgetown University, he serves on the university’s investment committee. Tanous’ book, Investment Gurus, published by Prentice Hall in 1997, received wide critical acclaim in financial circles and was chosen as a main selection of The Money Book Club. Other books include The Wealth Equation (Prentice Hall Press, 1999), Investment Visionaries (Penguin Group, 2003), and Kiplinger’s Build a Winning Portfolio (Kaplan Publishing, 2008). He co-authored (with Dr. Arthur Laffer and Stephen Moore) The End of Prosperity, published by Simon & Schuster in October 2008. Peter Tanous serves on several corporate and nonprofit boards of directors. He lives in Washington D.C. with his wife, Ann.

Jeff Cox has been a journalist since 1987 and currently covers the markets and economy for CNBC.com and appears on CNBC broadcast. He also provides guest commentary for radio stations across the country, and his work has appeared in numerous publications and Web sites including TheStreet.com, Yahoo Finance, and USA Today. Prior to coming to CNBC he worked at CNNMoney and before that as a senior editor and columnist for Pennsylvania newspapers. His work has been honored by the Pennsylvania Newspaper Association and New Jersey Press Association, and he has been a speaker at Columbia University’s journalism program. A Pennsylvania native, he is a graduate of Bloomsburg University and lives in Lower Mount Bethel, along the Delaware River, with his wife, Mary Ellen.

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