Book Publicity for Never Apply for a Job Again Teaches Networking Skills for Career Management

Newman Communications has teamed up with career expert Darrell W. Gurney to build a book publicity and promotion campaign for his new book, Never Apply for a Job Again! Break the Rules, Cut the Line, Beat the Rest (Career Press, February 2012).

In his book, Gurney shares the “stealth” networking skills he’s taught for 25 years as a renowned career consultant. Drawing on basic principles of human psychology, Never Apply for a Job Again shows you how to open doors to influential players in your fields of interest to gain top-of-mind awareness and top-drawer connectedness. Through 10 simple and easy-to-follow principles, Gurney teaches you how to create powerful relationships with anyone, anywhere, for lifetime career management as both an employee or entrepreneur.

Never Apply for a Job Again shows how old-fashioned yet innovative networking wins hearts, minds, and opportunities for the savvy job seeker or career expansionist. When one becomes “question-able” in an area of passionate interest, and follows certain stealth rules of networking engagement, the personal relations developed can effect entire career changes.  Gurney reminds us that:

  • An ounce of research is worth a pound of job search
  • You can never have too much information, and the higher the altitude the better
  • If you treat someone like an expert, they will open their door
  • Being interested rather than interesting wins friends and influences people
  • Face to face trumps online connections anytime
  • You build “relationship equity” one meeting at a time
  • Being top-of-mind, you’re always easy to find

Once you recognize and reach out to effectively design your networks, Gurney writes, “your ‘security’ will no longer be dependent on any particular employer, recruiter, or even field, but will be placed firmly into your own hands”.

About the Author:

Darrell Gurney  is the founder of CareerGuy.com. For 25 years, he has consulted for the world’s top outplacement consulting firms. His first book, Headhunters Revealed! Career Secrets for Choosing and Using Professional Recruiters, was reviewed in Publishers Weekly and won the Clarion Award for Best Book from the Association for Women in Communications. Gurney has been featured on the TheLadders.com, Wall Street Journal’s CareerJournal.com, BusinessWeek Online, MSN Careers, CareerBuilder.com, and on Wall Street Journal Radio. He lives and works in Los Angeles, California.

National Book Publicity Tour for Steven M Gillon’s, The Pact, explores the rivalry of Newt Gingrich and Bill Clinton

Book Publicity for The Pact: Bill Clinton, New Gingrich, and the Rivalry that Defined a Generation

Author: Steven M Gillon
Publisher: Oxford University Press

The Pact: Bill Clinton, New Gingrich, and the Rivalry that Defined a Generation

The Pact

Celebrated historian Steven M. Gillon has teamed up with Newman Communications for a national book publicity radio tour in support of his new book, The Pact: Bill Clinton, New Gingrich, and the Rivalry that Defined a Generation. This election year book publicity tour took Gillon around the country to discuss presidential candidate Newt Gingrich and his relationship with former President Bill Clinton. Newman worked with the author to secure spots on local and national radio stations including interviews with

  • Dan Raviv on the CBS Radio Network
  • Sirius XM broadcast with Rusty Humphries
  • Louisiana Radio Network (NPR)
  • America’s Radio News Network

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Book Publicity Takes Mark Titus Off the NCAA Bench and Across the Country

Book Publicity – DON’T PUT ME IN COACH

Author: Mark Titus
Publisher: Doubleday

Don't Put Me In Coach

Mark Titus

College sports are electrifying to watch! Who can forget Doug Flutie’s Hail Mary pass or the 1985 Villanova vs.  Georgetown Championship game? But some players barely get off the bench like former Ohio State player Mark Titus.  Titus takes you on a journey from one end of the bench to the other end with a look behind the scenes of the NCAA-hoops  in DON’T PUT ME IN COACH; a hilarious memior.  Newman Communications provided book publicity for Titus and set up a radio book tour for the bench warmer, including hits with:

Titus gives readers an uncensored tour inside an elite NCAA basketball player through the eyes of the benchwarmer. From his relationships with teammates, the pressure, and the many hours he clocked cheering for his team on the sideline- Mark Titus does not miss a humorous beat.  His unique perspective materialized into wildly popular Club Trillion blog for which he quickly became a hero to all guys picked last.  He was even scouted by the Harlem Globtrotters. Certain to make you laugh-out-loud,  Mark  Titus is not your average basketball star; and this is the true story of the most unlikely career in college basketball told from the underdog himself.

In 2006, Mark Titus arrived on Ohio State’s campus as a basketball manager who aspired to be an orthopedic surgeon.  As a walk-on,  he was miraculously added to the elite Buckeye basketball team,  given a scholarship and trained alongside seven future NBA players- including Greg Oden, Evan Turner,  and Mike Conley.  During his 4 years with the Buckeye’s he set the record for the most indivual career wins in Ohio State basketball history- and scored a total of 9 points.

The book is full of  laughs and quotes from his former coach and teammates including:

“Of all the players  I’ve coached in my caree,  Mark Titus is one of them.” ~ Coach Thad Matta

“I  haven’t read the book and probally never will, but the cover looks pretty cool I guess.” ~ Mike Conely Jr (#4 overall pick in the 2007 NBA Draft; 2007 NCAA Tournament South Regional MVP.

About the Author

Mark Titus is the creator of Clubtrillion.blogspot.com,  and a contributer at grantland.com. He was feature several times in the New York Times, ESPN.com, and Bill Simon’s podcast, among others.  He  graduated in 2010, a hero to millions.

 

Book Publicity for Abe Lincoln is hotter than ever. Honest!

LINCOLN, INC.: Selling the Sixteenth President in Contemporary America

Lincoln Inc. - Book Cover

Lincoln Inc.

Newman Communications’ had the pleasure of providing successful publicity services to promote Jacqueline Hogan’s recent release Lincoln, Inc.  including both radio and print publicity for the book.

As the book publicity campaign unfolded, it became clear that Lincoln is still among the most popular presidents, grabing spots on radio that included

  • Nationally syndicated Jim Bohannon Show/Dial Global Network
  • KYW-AM/Philadelphia
  • WGTD-FM/Milwaukee WI
  • and Daybreak USA/USA Radio Network

The print campaign included op-eds in

  • The Christian Science Monitor
  • The Atlanta Journal Constitution with a focus on how Lincoln might measure up as a Republican by today’s GOP.
  • and The St. Louis Dispatch

Listen in to Jacqueline’s radio interview with WSLR-FM.

About Lincoln, Inc:

Nearly a century and a half after his death, Abraham Lincoln’s legacy and cultural clout is almost unparalleled. Noted sociologist Jackie Hogan details this phenomenon in her new book, LINCOLN, INC.: Selling the Sixteenth President in Contemporary America (Rowman & Littlefield Publishers; December 2011).

A professor and researcher at Bradley University in Peoria, Illinois, Hogan fills LINCOLN, INC. with insightful observations on the exploitation of one of America’s most beloved Presidents. From the time of his first campaign to today, Lincoln has been packaged into a brand and marketed to the general public. His image has been used to make millions for corporations and win elections for politicians.

For mor information about Lincoln Inc., visit the publishers site at https://rowman.com/ISBN/9781442209565

The Well-Spoken Woman Book Publicity Campaign

The Well-Spoken Woman: Your Guide to Looking and Sounding Your Best

Author: Christine Jahnke
Publisher: Prometheus Books

What does it take to be a well-spoken woman, especially when it comes to your next job interview, presentation, or performance review?

Christine Jahnke is one of the nation’s premier speech coaches and author of THE WELL-SPOKEN WOMAN: Your Guide to Looking and Sounding Your Best.

In THE WELL-SPOKEN WOMAN, Jahnke discusses:

  • The common misperceptions about women speakers;
  • The common mistakes women make when public speaking;
  • Women in the public sphere who are (and are not) well-spoken and why;
  • Techniques and practices to improve presentation and on-camera skills; and more.

With Newman Communication’s help, the media was eager to pick up on her tips. Jahnke and THE WELL-SPOKEN WOMAN were covered in major media publications such as The Washington Post, Forbes, and CNN.

Just a glimpse of the many highlights from this book publicity campaign:

About the Book:

One of the nation’s premier speech coaches, Christine K. Jahnke, details the practices and techniques of successful women to help all women improve their presentation and public speaking skills. With access to her expertise, you’ll learn how to present your best self in forums from PTA meetings to TV studios, conferences to classrooms, boardrooms to YouTube.

Jahnke has advised First Lady Michelle Obama, provided speaker training to Hillary Clinton’s presidential campaign, and coached corporate CEOs and more women elected officials than any other trainer. In The Well-Spoken Woman, Jahnke shares stories of trial and triumph to answer the questions: “how did she do it?” and “what can I learn from her?”

Filled with behind the scenes tips on everything from messaging to hair and hemlines, THE WELL-SPOKEN WOMAN includes easy-to-follow exercises so you can try out techniques immediately:

  • Present your authentic self like PepsiCo CEO Indra Nooyi
  • Project podium presence like Hillary Clinton
  • Connect with audiences like Michelle Obama
  • Overcome the imposter syndrome like Tina Fey
  • Articulate a compelling message like Melinda Gates
  • Conquer the camera with savvy sound bites like Suze Orman

The Well-Spoken Woman is for every woman who wants to look and sound her best in person, on-camera, and online.

About the Author:

Christine Jahnke is a Washington, DC-based speech coach and media trainer and President of Positive Communications. She has advised First Lady Michelle Obama, Hillary Clinton’s presidential campaign, and women CEO’s at companies as diverse as the National Geographic Channel and the International Speedway Corporation, parent of NASCAR.

For more info on the book, please visit www.poscom.com

Or to purchase a copy of the book, please visit http://amzn.to/vtteCY

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