Book Promotion and Publicity Tour for NEED, SPEED, and GREED shares the new rules of innovation

Need,Speed, and Greed - Vijay V. Vaitheeswaran

Need,Speed, and Greed

Need, Speed, and Greed

Author: Vijay V. Vaitheeswaran
Publisher: Harper Business

China Business Editor for the Economist, Vijay V. Vaitheeswaran, teamed up with Newman Communications to promote his new book, Need, Speed, and Greed: How the New Rules of Innovation can Transform Businesses, Propel Nations to Greatness, and Tame the World’s Most Wicked Problems (Harper Business). This book promotion tour took the author from Radio appearances to popular blogs and news sites across the web.

With the help of Newman Communications’ book publicity services, Vaitheeswaran traveled the U.S. on his book promotion tour sharing his insights with the media, including:

About the Book:

Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.

But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.

All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? Need, Speed, and Greed answers that question, offering the essential insider’s guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Vaitheeswaran inspires and empowers readers to improve their lives, their work, and perhaps even the world.

About the Author:

Vijay V. Vaitheeswaran is an award-winning global correspondent for the Economist.  He is a member of the Council on Foreign Relations, an adviser to the World Economic Forum. He is also the author of Zoom: The Global Race to Fuel the Car of the Future (co-authored with Iain Carson), and Power to the People: How the Coming Energy Revolution Will Transform an Industry, Change Our Lives, andMaybe Even Save the Planet.

Newman Remembers Titanic in Latest Book Publicity Tour

Titanic - Voices from the Disaster

Titanic - Voices from the Disaster

Titanic – Voices from the Disaster

Author: Deborah Hopkinson
Publisher: Scholastic Press

You’ve seen the movie, and you’ve fallen in love with the characters. But what are the real stories of the people who met the same fate as the RSS Titanic, and, better yet, what can survivors teach young readers about that infamous night in April 1912?

Leading up to the hundredth anniversary of the tragedy, Newman Communications has been at the helm a book publicity campaign for  TITANIC: Voices from the Disaster (Scholastic Press, March 2012) by Deborah Hopkinson, acclaimed author of historical fiction and nonfiction for young readers. In TITANIC, Hopkinson resurfaces a hundred-year-old tragedy through the stories and voices of those who survived the sinking of the RMS Titanic.

TITANIC renews the drama, detail, and depth that intrigued millions nearly a century ago, but with a better understanding of how the ship declared to be unsinkable sank in a matter of hours. Hopkinson’s strikingly humanistic approach to the Titanic redefines historiography, creating a truly complete picture of the wreckage that doesn’t rely on commissioner reports alone.

Letters and narrative accounts from TITANIC’s passengers prompt readers to think of those whose journey ended along with what Hopkinson calls “a masterpiece of human engineering:”

  • In a letter to their parents, Harvey, Lot, and Madge wrote, “Well dears so far we are having a delightful trip the weather is beautiful and the ship magnificent…Lots of love and don’t worry about us. Ever your loving children.”
  •  “You have to try to imagine it – the last moment I saw my dear sister stand there with little Thelma tightly in her arms.” Ernst Persson, third class passenger.
  • “I almost thought, as I saw her sink beneath the water, that I could see Jacques, standing where I had left him and waving at me.” May Futrelle, first class passenger remembering her husband

“This book is an introduction to the disaster and to just a few of the people who survived,” says Hopkinson, “I hope their stories and voices remind you, as they do me, that our lives are fragile and precious. And I hope they make you wonder, as I do, what it would have been like to be on the Titanic that night so long ago...”

TITANIC has received starred reviews from Publishers Weekly, Kirkus, and School Library Journal.

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Book Publicity Promotes the Adventures of an Author and his Buddy

Following Atticus

Author: Tom Ryan
Publisher: William Morrow

Following Atticus

Following Atticus - Tom Ryan

Newman Communications’ faith in humanity was restored when we were visited by author Tom Ryan and his buddy Atticus M. Finch.  Atticus, who is the central character in Ryan’s book, Following Atticus is an adorable miniature schnauzer.  Atticus was a perfect guest and but didn’t have very much to say, so he let Tom Ryan do all the talking.  Tom and Atticus had just completed a successful  radio book  publicity campaign which found them talking of their adventures with more than 25 stations across the country, including:

  • NPR in WI
  • USA Radio Network
  • Lifestyle Network

Now once again, with Atticus in the lead, Tom  came  back to Newman Communications  to begin a new adventure in TV, Online and Print book publicity campaign for Following Atticus.

Get a quick look at the beautiful trailer for the book

About the Author

Tom Ryan is the founder of the Newburyport, Massachusetts, newspaper the Undertoad and served as its publisher and editor for more than a decade. It wasn’t until he bonded with Atticus that he realized how stressed and unhappyhe was. Middle-aged, overweight, and acrophobic Tom and Atticus were an unlikely pair of mountaineers, but after a close friend dies of cancer, the two pay tribute to her by attempting to climb all forty-eight of New Hampshire’s four-thousand-foot peaks twice in one winter while raising money for charity. In a rare test of endurance, Tom and Atticus set out on an adventure of a lifetime that takes them across hundreds of miles and deep into an enchanting but dangerous winter wonderland.

As Ryan says:  “In telling the story of my friend, Atticus M. Finch, I often think of the something Antoine de Saint Exupery wrote, ‘Perhaps the act of love is my gently leading you back to yourself.’ For that’s what this little dog did. He led, I followed, and in the end I became the man I dreamed of being when I was a little boy.”

“Not your standard mountain adventure book. . . . Reading Following Atticus can feel like taking a long walk, or a series of walks, with a great storyteller. Why ‘follow Atticus?’ Because, [Ryan says], ‘Dogs, like mountains, bring you back to yourself.’” (AMC Outdoors ).

Tom Ryan, Atticus and Newman Communications would like to help you  see what it means to love an animal, find your true self and maybe create a few smiles along the way.

To learn more about Following Atticus please visit: http://tomandatticus.blogspot.com/

Book Promotion Tour for Dirk Hayhurst’s Book, Out of My League

A Major League Book Promotion Tour

Out of My League

Out of My League - Dirk Hayhurst

When asked what comes to mind when you think about spring, book promotion usually isn’t the answer you get. Instead your likely to hear answers like, Green Grass, Flowers, and … BASEBALL! Yes, spring training is here! The grass is cut,  the teams are practicing and before you know it will be Opening Day! Get out your peanuts, cracker jacks, and your favorite baseball cap and get ready to cheer on the hometown team. While some of us are content to cheering in the stands, others have bigger dreams. Dreams of taking a major league outfield, the pitchers mound,  or running the bases after hitting a home run! That’s where Dirk Hayhurst’s story starts, when he got called up from the minors in 2008 to play for the San Diego Padres! Newman Communications had the great great opportunity to provide and coordinate Dirk’s book promotion and publicity tour packed with with a radio and print exposure!

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Book Publicity for Heaven on Earth explores the Millennialist Phenomenon

Book Publicity for Heaven on Earth

Author: Richard Landes
Publisher: Oxford University Press

Heaven on Earth - Richard Landes

Heaven on Earth - Richard Landes

Some say “the end is near” others believe that we have been here before. Remember Y2K!  Richard Landes and Newman Communications feel it’s just the beginning!

Landes and Newman Communications have committed to a book publicity tour for Heaven on Earth introducing some of the most influential apocalyptic movements in history, from tribal and agrarian societies to the post-modern world.

Ranging from ancient Egypt to modern-day UFO cults and global Jihad, Heaven on Earth both delivers an eye-opening revisionist argument for the significance of millennialism throughout history and alerts the reader to the alarming spread of these ideologies in our world today.

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