Book Publicity Promotes the Adventures of an Author and his Buddy

Following Atticus

Author: Tom Ryan
Publisher: William Morrow

Following Atticus

Following Atticus - Tom Ryan

Newman Communications’ faith in humanity was restored when we were visited by author Tom Ryan and his buddy Atticus M. Finch.  Atticus, who is the central character in Ryan’s book, Following Atticus is an adorable miniature schnauzer.  Atticus was a perfect guest and but didn’t have very much to say, so he let Tom Ryan do all the talking.  Tom and Atticus had just completed a successful  radio book  publicity campaign which found them talking of their adventures with more than 25 stations across the country, including:

  • NPR in WI
  • USA Radio Network
  • Lifestyle Network

Now once again, with Atticus in the lead, Tom  came  back to Newman Communications  to begin a new adventure in TV, Online and Print book publicity campaign for Following Atticus.

Get a quick look at the beautiful trailer for the book

About the Author

Tom Ryan is the founder of the Newburyport, Massachusetts, newspaper the Undertoad and served as its publisher and editor for more than a decade. It wasn’t until he bonded with Atticus that he realized how stressed and unhappyhe was. Middle-aged, overweight, and acrophobic Tom and Atticus were an unlikely pair of mountaineers, but after a close friend dies of cancer, the two pay tribute to her by attempting to climb all forty-eight of New Hampshire’s four-thousand-foot peaks twice in one winter while raising money for charity. In a rare test of endurance, Tom and Atticus set out on an adventure of a lifetime that takes them across hundreds of miles and deep into an enchanting but dangerous winter wonderland.

As Ryan says:  “In telling the story of my friend, Atticus M. Finch, I often think of the something Antoine de Saint Exupery wrote, ‘Perhaps the act of love is my gently leading you back to yourself.’ For that’s what this little dog did. He led, I followed, and in the end I became the man I dreamed of being when I was a little boy.”

“Not your standard mountain adventure book. . . . Reading Following Atticus can feel like taking a long walk, or a series of walks, with a great storyteller. Why ‘follow Atticus?’ Because, [Ryan says], ‘Dogs, like mountains, bring you back to yourself.’” (AMC Outdoors ).

Tom Ryan, Atticus and Newman Communications would like to help you  see what it means to love an animal, find your true self and maybe create a few smiles along the way.

To learn more about Following Atticus please visit: http://tomandatticus.blogspot.com/

Book Promotion Tour for Dirk Hayhurst’s Book, Out of My League

A Major League Book Promotion Tour

Out of My League

Out of My League - Dirk Hayhurst

When asked what comes to mind when you think about spring, book promotion usually isn’t the answer you get. Instead your likely to hear answers like, Green Grass, Flowers, and … BASEBALL! Yes, spring training is here! The grass is cut,  the teams are practicing and before you know it will be Opening Day! Get out your peanuts, cracker jacks, and your favorite baseball cap and get ready to cheer on the hometown team. While some of us are content to cheering in the stands, others have bigger dreams. Dreams of taking a major league outfield, the pitchers mound,  or running the bases after hitting a home run! That’s where Dirk Hayhurst’s story starts, when he got called up from the minors in 2008 to play for the San Diego Padres! Newman Communications had the great great opportunity to provide and coordinate Dirk’s book promotion and publicity tour packed with with a radio and print exposure!

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Book Publicity for Never Apply for a Job Again Teaches Networking Skills for Career Management

Newman Communications has teamed up with career expert Darrell W. Gurney to build a book publicity and promotion campaign for his new book, Never Apply for a Job Again! Break the Rules, Cut the Line, Beat the Rest (Career Press, February 2012).

In his book, Gurney shares the “stealth” networking skills he’s taught for 25 years as a renowned career consultant. Drawing on basic principles of human psychology, Never Apply for a Job Again shows you how to open doors to influential players in your fields of interest to gain top-of-mind awareness and top-drawer connectedness. Through 10 simple and easy-to-follow principles, Gurney teaches you how to create powerful relationships with anyone, anywhere, for lifetime career management as both an employee or entrepreneur.

Never Apply for a Job Again shows how old-fashioned yet innovative networking wins hearts, minds, and opportunities for the savvy job seeker or career expansionist. When one becomes “question-able” in an area of passionate interest, and follows certain stealth rules of networking engagement, the personal relations developed can effect entire career changes.  Gurney reminds us that:

  • An ounce of research is worth a pound of job search
  • You can never have too much information, and the higher the altitude the better
  • If you treat someone like an expert, they will open their door
  • Being interested rather than interesting wins friends and influences people
  • Face to face trumps online connections anytime
  • You build “relationship equity” one meeting at a time
  • Being top-of-mind, you’re always easy to find

Once you recognize and reach out to effectively design your networks, Gurney writes, “your ‘security’ will no longer be dependent on any particular employer, recruiter, or even field, but will be placed firmly into your own hands”.

About the Author:

Darrell Gurney  is the founder of CareerGuy.com. For 25 years, he has consulted for the world’s top outplacement consulting firms. His first book, Headhunters Revealed! Career Secrets for Choosing and Using Professional Recruiters, was reviewed in Publishers Weekly and won the Clarion Award for Best Book from the Association for Women in Communications. Gurney has been featured on the TheLadders.com, Wall Street Journal’s CareerJournal.com, BusinessWeek Online, MSN Careers, CareerBuilder.com, and on Wall Street Journal Radio. He lives and works in Los Angeles, California.

National Book Publicity Tour for Steven M Gillon’s, The Pact, explores the rivalry of Newt Gingrich and Bill Clinton

Book Publicity for The Pact: Bill Clinton, New Gingrich, and the Rivalry that Defined a Generation

Author: Steven M Gillon
Publisher: Oxford University Press

The Pact: Bill Clinton, New Gingrich, and the Rivalry that Defined a Generation

The Pact

Celebrated historian Steven M. Gillon has teamed up with Newman Communications for a national book publicity radio tour in support of his new book, The Pact: Bill Clinton, New Gingrich, and the Rivalry that Defined a Generation. This election year book publicity tour took Gillon around the country to discuss presidential candidate Newt Gingrich and his relationship with former President Bill Clinton. Newman worked with the author to secure spots on local and national radio stations including interviews with

  • Dan Raviv on the CBS Radio Network
  • Sirius XM broadcast with Rusty Humphries
  • Louisiana Radio Network (NPR)
  • America’s Radio News Network

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Book Publicity Takes Mark Titus Off the NCAA Bench and Across the Country

Book Publicity – DON’T PUT ME IN COACH

Author: Mark Titus
Publisher: Doubleday

Don't Put Me In Coach

Mark Titus

College sports are electrifying to watch! Who can forget Doug Flutie’s Hail Mary pass or the 1985 Villanova vs.  Georgetown Championship game? But some players barely get off the bench like former Ohio State player Mark Titus.  Titus takes you on a journey from one end of the bench to the other end with a look behind the scenes of the NCAA-hoops  in DON’T PUT ME IN COACH; a hilarious memior.  Newman Communications provided book publicity for Titus and set up a radio book tour for the bench warmer, including hits with:

Titus gives readers an uncensored tour inside an elite NCAA basketball player through the eyes of the benchwarmer. From his relationships with teammates, the pressure, and the many hours he clocked cheering for his team on the sideline- Mark Titus does not miss a humorous beat.  His unique perspective materialized into wildly popular Club Trillion blog for which he quickly became a hero to all guys picked last.  He was even scouted by the Harlem Globtrotters. Certain to make you laugh-out-loud,  Mark  Titus is not your average basketball star; and this is the true story of the most unlikely career in college basketball told from the underdog himself.

In 2006, Mark Titus arrived on Ohio State’s campus as a basketball manager who aspired to be an orthopedic surgeon.  As a walk-on,  he was miraculously added to the elite Buckeye basketball team,  given a scholarship and trained alongside seven future NBA players- including Greg Oden, Evan Turner,  and Mike Conley.  During his 4 years with the Buckeye’s he set the record for the most indivual career wins in Ohio State basketball history- and scored a total of 9 points.

The book is full of  laughs and quotes from his former coach and teammates including:

“Of all the players  I’ve coached in my caree,  Mark Titus is one of them.” ~ Coach Thad Matta

“I  haven’t read the book and probally never will, but the cover looks pretty cool I guess.” ~ Mike Conely Jr (#4 overall pick in the 2007 NBA Draft; 2007 NCAA Tournament South Regional MVP.

About the Author

Mark Titus is the creator of Clubtrillion.blogspot.com,  and a contributer at grantland.com. He was feature several times in the New York Times, ESPN.com, and Bill Simon’s podcast, among others.  He  graduated in 2010, a hero to millions.

 

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