Book Promotion for DREAM BIG:

Author:  Deloris Jordan
Publisher:  Simon and Schuster

Newman Communications is proud to announce that we have just completed a successful book promotion radio (RMT) tour with Deloris Jordan,  mother of NBA legend Michael Jordan.  We previously did the book promotion of her last book MICHAEL’S GOLDEN RULES and it was an absolute pleasure to work with her again.  Her new book, DREAM BIG: MICHAEL JORDAN AND THE PURSUIT OF OLYMPIC GOLD tells the story of Michael Jordan achieving his dream of playing in the Olympics! This new book will have you cheering for Michael again and will get you pumped for the 2012 Summer Olympics in London!

About The Book:

Deloris Jordan,  mother of basketball great Michael Jordan, tells a true story of inspiration, hard work, determination and what it takes to be a champion.  As a child, l0ng before he became a professional All- Star basketball player, Michael Jordan had a big dream of winning an Olympic gold medal while following the 1972 U.S. basketball team- and with dedication and perseverance, that’s exactly what he did. This heartwarming book gives a rare glimpse into a sports hero’s childhood while emphasizing the role that hard work plays in success.

Just in time for the 2012 Summer Olympics in London, DREAM BIG is an inspiration to all. Mrs. Jordan’s family story will inspire children to be champions- both on and off the field.  Barry Roots warm illustrations illuminate this story about what it truly means to be a winner.

Newman Communications was able to secure interviews on such stations as:

• SiriusXM Book Radio
• WLS-AM in Chicago,  IL
• AARP Radio
• WGVU-AM/ FM in Grand Rapids, MI
• WBAL-AM in Baltimore,  MD
• AP Radio Network

About the Author and Illustrator:

Deloris Jordan is Michael Jordan’s mother. Widely regarded as an advocate for children and families,  she does much of her work through the James R. Jordan Foundation.  She is author of Salt in His Shoes and Michael’s Golden Rules, both illustrated by Kadir Nelson. The mother of five children and the grandmother of eleven,  she resides in Chicago, IL.

Barry Root is the illustrator of many books for children, including By My Brother’s Slide, Game Day, and Teammates, all written by Tiki and Ronde Barber with Robert Burleigh. He lives in Quarryville, Pennsylvania with his family.

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Man Made – A Stupid Quest for Masculinity

Author: Joel Stein
Publisher: Grand Central Publishing

Newman Communications and Joel Stein recently completed a successful radio book promotion campaign for the Time columnist’s new release, Man Made; A Stupid Quest for Masculinity. Newman’s radio book publicity team booked him on several top-market radio stations, inlcuding:

• KABC-AM/Los Angeles CA
• KOA-AM/Denver CO – Listen now
• WLW-AM/Cincinnati OH
• Dial Global Network/nationally syndicated
• WRIF-FM/Detroit MI
• Sirius/XM/nationally syndicated
• KRLD-AM/Dallas TX

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Radio Promotion for NHL Legends Leading up to Stanley Cup Finals:

Interviewees: Greg Adams, Daryl Evans, Chico Resch, and Ron Greschner
Client: The National Hockey League (NHL)

Summer may just be around the corner but hockey is still hot topic with sports fans! With the NHL’s Stanley Cup Finals underway, hockey couldn’t be more exciting! Newman Communications earned a hat trick with our third year working with the NHL to promote the Eastern and Western Conference playoffs leading into the Stanley Cup finals. We had the privilege of coordinating a radio promotion tour for NHL Legends Greg Adams (Phoenix Coyotes),  Daryl Evans (Los Angeles Kings), Chico Resch (New Jersey Devils), and Ron Greschner (New York Rangers).

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Baseball season is currently underway, and we here at Newman Communications have been lucky enough to be part of several baseball book publicity campaigns.

In A People’s History of Baseball, Mitchell Nathanson probes the less well-known but no less meaningful other side of baseball: episodes not involving equality, patriotism, heroism, and virtuous capitalism, but power–how it is obtained, and how it perpetuates itself. Through the growth and development of baseball Nathanson shows that, if only we choose to look for it, we can see the petty power struggles as well as the large and consequential ones that have likewise defined our nation.

Like the game itself, A People’s History of Baseball is both timely and timeless. The book was featured in places like the Los Angeles Daily News and USA Today. Some original pieces by Nathanson were places in the Milwaukee Journal Sentinel and the Philadelphia Inquirer.

Mitchell Nathanson is a professor of legal writing at Villanova University School of Law and the author of The Fall of the 1977 Phillies: How a Baseball Team’s Collapse Sunk a City’s Spirit.

Click here to learn more about Mitch

New York Times bestselling author of The Bullpen Gospels, Dirk Hayhurst continues his hilarious roller-coaster baseball odyssey when he marries his sweetheart and finally makes it to the Major League in OUT OF MY LEAGUE:  A Rookie’s Survival in the Bigs.

After six years of laying it on the line in the minors, pitcher Dirk Hayhurst hopes 2008 is the year he will break into the big leagues. Then it finally happens—Dirk gets called up to the Majors, to play for theSan DiegoPadres. A dream comes true when he takes the mound against the San Francisco Giants, kicking off forty insane days and nights in the Bigs—with a big paycheck, bigger-than-life personalities, and the biggest pressure he’s ever felt.

OUT OF MY LEAGUE entertains from the first pitch to the last out, capturing the gritty realities of playing on the big stage, the comedy and camaraderie in the dugouts and locker rooms, and the hard-fought, personal journeys that drive our love of America’s favorite pastime.

Out of My League had a successful publicity campaign and appeared in print everywhere from the Cleveland Plain Dealer to the San Diego Union Times. Out of My League was also placed in Deadspin.com and ESPN the Magazine, while Dirk Hayhurst was on ESPN Baseball Today, NPR’s Only A Game and WGN Radio.

Dirk Hayhurst is the author of the New York Times bestseller The Bullpen Gospels. Drafted from Kent State University in 2003 as a senior sign, Hayhurst has pitched professionally for nine years on more than eight minor league teams and two major league teams, including the San Diego Padres and the Toronto Blue Jays. In 2011, he signed with the Tampa Bay Rays and pitched for their Triple-A team, the Durham Bulls, in Durham, NC.

Check out more of Dirk’s writing on his website.

 

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Need, Speed, and Greed

Author: Vijay V. Vaitheeswaran
Publisher: Harper Business

China Business Editor for the Economist, Vijay V. Vaitheeswaran, teamed up with Newman Communications to promote his new book, Need, Speed, and Greed: How the New Rules of Innovation can Transform Businesses, Propel Nations to Greatness, and Tame the World’s Most Wicked Problems (Harper Business). This book promotion tour took the author from Radio appearances to popular blogs and news sites across the web.

With the help of Newman Communications’ book publicity services, Vaitheeswaran traveled the U.S. on his book promotion tour sharing his insights with the media, including:

• KQED’s Forum with Michael Krasny
• Freakonomics.com Blog
• NPR’s Tech Nation
• Investor’s Business Daily
• TheStreet.com
• BBC’s World News America
• CNBC.com Blog post
• The Globe and Mail
• The Motley Fool

About the Book:

Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.

But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.

All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? Need, Speed, and Greed answers that question, offering the essential insider’s guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Vaitheeswaran inspires and empowers readers to improve their lives, their work, and perhaps even the world.

About the Author:

Vijay V. Vaitheeswaran is an award-winning global correspondent for the Economist.  He is a member of the Council on Foreign Relations, an adviser to the World Economic Forum. He is also the author of Zoom: The Global Race to Fuel the Car of the Future (co-authored with Iain Carson), and Power to the People: How the Coming Energy Revolution Will Transform an Industry, Change Our Lives, andMaybe Even Save the Planet.

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