Author: Kathy Reichs
Publisher: Scribner, Simon & Schuster, Inc.

America’s Favorite Forensic Anthropologist Returns in Kathy Reichs’ 13^th Novel, Spider Bones

Spider Bones - Kathy Reichs

Bestselling author, Kathy Reichs – whose books have inspired the TV show, Bones – is back with her thirteenth novel featuring America’s favorite forensic anthropologist, Temperance Brennan. Book publicity firm, Newman Communications, scheduled Reichs with more than 20 national and local radio interviews, including USA Radio Network, CJAD-AM (Montreal), Northeast Public Radio, and Lifestyle Radio Network.

Book Description:

In Spider Bones, forensic anthropologist Temperance Brennan is called to the scene of a drowning in Quebec. The victim’s fingerprints identify him as John Lowery – an American soldier who had been declared dead in Vietnam in 1968 and buried long ago in North Carolina. How could a man have died twice, and how did his body end up in Canada? As Brennan’s investigation progresses, a riveting and complex tale of murder and deceit unfolds in Spider Bones.

About the Author:

Kathy Reichs, like her character Temperance Brennan, is a forensic anthropologist, formerly for the Office of the Chief Medical Examiner in North Carolina and currently for the Laboratoire de Sciences Judiciaires et de Médecine Légale for the province of Québec. She is one of only 82 forensic anthropologists ever certified by the American Board of Forensic Anthropology, is past Vice President of the American Academy of Forensic Sciences, and serves on the National Police Services Advisory Board in Canada. Reichs’ first book, Déjà Dead, catapulted her to fame and became a New York Times bestseller and won the 1997 Ellis Award for Best First Novel. Her novel, Devil Bones, was a #1 New York Times bestseller.

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It’s been quite a wild ride on the American political scene.  Our President has been under great scrutiny, the Team Party has emerged with a major national presence, and the Conservatives are wondering who may be their next great hope.  If you are a reader of political books, we are more than sure you have heard from a number of recent Newman clients.

Revival

One of the most intertesting titles comes from award-winning journalist and political analyst for MSNBC television, Richard Wolffe.  The book, entitled REVIVAL is the dramatic inside story of the defining period of the Obama White House. It is an epic tale that follows the president and his inner circle from the crisis of defeat to historic success.  Wolffe draws on unrivaled access to the West Wing to write a natural sequel to his critically acclaimed book, RENEGADE, about the president and his campaign. Starting at the first anniversary of the inauguration, Wolffe paints a portrait of a White House at work under exceptional strain across a sweeping set of challenges: from health care reform to a struggling economy, from two wars to terrorism.

Game Change

If you’ve been listening or watching, we are sure you have heard from best-selling authors John Heilemann and Mark Halperin.  Their book, GAME CHANGE, was a runaway bestseller in hardcover and the paperback has done quite well, especially with the new Afterword.  In 2008 , the presidential election became blockbuster entertainment. Everyone was watching as the race for the White House unfolded like something from the realm of fiction. The meteoric rise and historic triumph of Barack Obama. The shocking fall of the House of Clinton—and the improbable resurrection of Hillary as Obama’s partner and America’s face to the world. The mercurial performance of John McCain and the mesmerizing emergence of Sarah Palin. But despite the wall-to-wall media coverage of this spellbinding drama, remarkably little of the real story behind the headlines had been told—until now.  In GAME CHANGE, John Heilemann and Mark Halperin pull back the curtains on the Obama, Clinton, McCain, and Palin campaigns. Based on hundreds of interviews with the people who lived thestory, Game Change is a reportorial tour de force that reads like a fast-paced novel.

The Obama Identity

If you are interested in taking a light-hearted break from seriousness of politics, why not check out THE OBAMA IDENTITY: A Novel (Or Is It?).  Written by seven-time NY Times best selling author Ed Klein and former NY Congressman John LeBoutiellier, this book takes a satirical look at our current President and makes sure that no parties go unscathed!  If you like the following description, this is definitely a book for you:

WASHINGTON, D.C.-In the summer of 2004, CIA agent Theodore J. Higginbothem III was summoned by his boss to a hush-hush meeting in the basement of the National Museum of Health. “Higgy,” his boss whispered in his ear, “the CIA has a top-secret, off-the-books domestic spying operation in which we keep tabs on our most ambitious presidential hopefuls. I want you to do a complete workup on Barack Hussein Obama. Where was he born? Is he a Muslim? Is he a socialist? Who is behind him? And what is Obama’s real agenda.” THE OBAMA IDENTITY follows Higgy and his team as they travel all over the world-from Chicago to Mombasa to Honolulu to Jakarta and St. Petersburg, Russia-and encounter Birthers and Bushes, Katie Couric and Muslim clerics. Along their hilarious and madcap journey, Higgy and his crack operatives discover startling secrets about the 44th president of the United States-a man some call “The Chosen One” and others refer to as ” an Obamanation.” Among the many startling revelations in THE OBAMA IDENTITY:

• What Obama’s Kenyan grandmother says about his birthplace
• How a Muslim imam taught young Obama to apologize for America and bow to foreigners
• How the Reverend Jeremiah Wright taught Obama to use the TelePromTer
• What happened to the videotapes showing Obama high-fiving the Reverend Wright after one of his anti-American sermons
• How financier George Soros brought about the collapse of the American economy to help elect Obama
• Why Obama blames everything on George W. Bush except Katie Couric’s dismal ratings
• How the Russians blackmailed Obama into canceling America’s anti-missile systems in Eastern Europe
• Who came up with the idea of carving Obama’s face on Mount Rushmore right next to Abe Lincoln’s?

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Diary of a Wimpy Kid - The Ugly Truth

It’s been quite a ride for Jeff Kinney.  In it’s first three days, the book has sold over 700,000 copies and landed at #1 on the NY Times best seller list, putting our former President, George Bush at #2.  In 2009, TIME Magazine named him one of the top 100 “Most Influential People” in the world.  He also saw an adaption of the book made into a movie and another will be on screen in 2011.  This year, the Macy’s Thanksgiving Day Parade will feature a balloon of Greg Hefley for all to enjoy.

What’s next for Kinney?  More entries in the Wimpy Kid series of course!  We are sure that millions of Greg Hefley fans just can’t wait to learn what’s in store for him the next time around.  Newman will be waiting to in hopes of working with Jeff Kinney again.

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Author: Tony Hsieh
Publisher: Business Plus, Hachette Book Group

Zappos CEO Tony Hsieh Turns to Newman Communications for Radio Publicity Tour

Tony Hsieh is known for running one of the most successful online retail businesses, but when it comes to the publicity of his first book, Delivering Happiness, he turns to Newman Communications. Tasked with a radio publicity campaign, Newman Communications has booked Hsieh with more than 20 national and local radio interviews, including SiriusXM, WHUD-FM (metro NYC), KVON-AM (San Francisco), and Business Talk Radio.

Book Description:

In Delivering Happiness, Hsieh shows how investing in happiness not only inspires loyalty and trust in an age of constant uncertainty and cynicism, but also how it can really pay off.

It’s a hard-won insight after a long road of serial adventures in entrepreneurialism that he began as a boy. By age nine Hsieh started his first venture—a worm farm. Next was his mail-order button making business in middle school, and then his pizza-making business in college. At the age of 24, Hsieh sold LinkExchange to Microsoft for $265 million, the first “real” company he co-founded. From pizza, parties, and poker to Venture Frogs (an investment company he also co-founded), Hsieh eventually arrived at Zappos. In the early days, he was determined to grow it into the world’s largest shoe store online. He succeeded. But the real story was how he evolved Zappos from an online shoe retailer committed to superior customer service to a company devoted to delivering WOW through service to employees and customers alike. It was a transformation that might never have happened if Hsieh’s survival instincts—and his own money—didn’t kick in during the company’s near bankruptcy during the dot-com bust.
All of these insights have contributed to Hsieh’s vivid and comprehensive vision of what his company stands for: delivering happiness to the world.
Delivering Happiness encourages all business leaders to find their own way to make their company not only more profitable, but also a more rewarding place to work.

About the Author:

Tony Hsieh (pronounced Shay) is one of today’s most successful and visionary business leaders. In 1996, he co-founded a Website development side business from his apartment; two and a half years later, he sold LinkExchange to Microsoft for $265 million. In November 1999, he joined a struggling online shoe store as an adviser and investor. Named CEO in 2000, he helped Zappos grow to over $1 billion in gross merchandise sales annually, while continually strengthening its customer service and culture. In October 2009, Zappos was acquired by Amazon in a deal valued at $1.2 billion on the day of closing. In January 2010, Zappos was ranked number 15 on Fortune magazine’s annual “Best Companies to Work For” list. A first-generation Taiwanese-American, Hsieh was born in Illinois, grew up in Marin County, California, and graduated from Harvard with a BA in Computer Science. He currently lives in Las Vegas.  For more information, visit www.deliveringhappinessbook.com.

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RIDING THE TIGER

Authors: Priscilla Nelson and Ed Cohen
Publisher: ASTD Press

Riding the Tiger

Newman Communications is working with Nelson Cohen Global Consulting to share how a leading through learning approach can help bring organizations through tough times, whether a financial scandal, natural disaster, or more.

Newman Communications is working on a full book publicity campaign, focusing on radio publicity, print publicity, and online publicity.

About the Book

Today’s corporate leaders are living under a microscope. Never before has there been more scrutiny – by media, employees, shareholders, and everyday observers – than in today’s tempestuous environment. Toyota, BP, and Goldman Sachs – once trusted and respected brands – have become pariahs. While the short-term may seem bleak for these companies in turmoil, just maybe, with the appropriate focus and priorities, they will not only survive, but potentially thrive again.

But why do 87 percent of businesses fail to recover from such devastation? In most cases, these organizations have not correctly aligned their priorities for recovery, and more importantly, re-growth. Too often the immediate focus is put on salvaging customer relationships and brand identity. The relationship with employees does not receive the same priority. Leaders do not communicate as much as needed leaving them wondering what the future holds for them and their colleagues. This dichotomy results in major turnover, far more than companies in crisis can withstand, and ultimately contributes to their failure.

RIDING THE TIGER: Leading Through Learning in Turbulent Times (ASTD Press, July 2010, $27.95) shares a hands-on, step-by-step approach to leading organizations out of crisis. The book tells the true story of how one company, Satyam Computer Services, rebounded from disaster and how people reacted, responded, and courageously led in the most extreme conditions imaginable.

Written by Priscilla Nelson and Ed Cohen, former Global Director of People Leadership and former Chief Learning Officer for Satyam respectively, RIDING THE TIGER provides practical, valuable lessons and expert advice as told through the case study of Satyam’s multi-billion dollar financial scandal and subsequent successful turnaround.

The Satyam story is one that had worldwide implications and, for India, was a national disgrace. RIDING THE TIGER details what happened after the company’s chairman confessed to his role on the widening gap between the real and artificial numbers in Satyam’s books and how, unlike Enron and others, a “leading through learning” strategy calmed the chaos and helped the company recover and rebuild. The book illustrates the collective efforts of leaders and employees’ to continue essential initiatives during the crisis, playing a key role in resolving issues and putting the organization back on track.

Today, known as Mahindra Satyam, after being purchased by Mahindra and Mahindra, the company is well on its path to rebuilding. They have already called back several thousand employees, stabilized across the markets (NYSE: SAY), and embarked on the arduous journey to rebuild trust.

With RIDING THE TIGER, Nelson and Cohen have written an emotionally compelling leadership book that provides specific strategies for organizational renewal.

About the Authors

Priscilla Nelson was global director of people leadership and Ed Cohen was chief learning officer for Satyam Computer Services from 2005-2009. They are both long-tenured learning leaders (just prior, Priscilla was an executive coach and consultant and Ed led learning and development for Booz Allen Hamilton) who took the bold move to relocate their family to India without ever having stepped foot on the subcontinent. During their tenure, Satyam received international accolades and was recognized as being the best in the world for learning and leadership development.

For more information, please visit: http://ridingthetiger.com

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