Book Publicity Campaign for Bestseller Mark Stevens
Your Company Sucks
Author: Mark Stevens
Publisher: BenBella Books
Your Company Sucks
Mark Stevens, the blunt, bestselling author of the book, Your Marketing Sucks, has partnered with Newman for a full book publicity campaign to promote his latest title, Your Company Sucks. The book tour has seen much success and has generated quite a bit of exposure for Mark, including media hits with:
- New York Post – A feature story on Stevens’ tip – don’t leave the business to your kids. The story will include quotes from Stevens as well as a book mention.
- FastCompany – A featured article discussing “thrilling” customers to secure business success.
- IndustryWeek – A feature of Your Company Sucks, covering each of the four reasons that companies fail.
- Investor’s Business Daily – A Q&A with Stevens in their “Leaders & Success” column discusses the four basic reasons companies fail and provides steps to prevent it.
- BlogTalkRadio:
About the Book:
This insightful book makes three points clear:
- The key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels
- Customer satisfaction is a curse in disguise. The overwhelming need is not to satisfy your customers/clients but to thrill them.
- Only four factors lead to business failure and stagnation. Identifying and addressing these plagues is the focus of the war.
Your Company Sucks pulls back the curtain on the four reasons business decline and shows how you can transition from failing to flourishing. It’s not too late to turn your company around.
About the Author:
Mark Stevens is CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on business matters, including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom. His firm, now celebrating its 16th year, has represented a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Estee Lauder, A.I.G. and hundreds of main street businesses.
Stevens is the author of several bestsellers, including Your Marketing Sucks and Sudden Death: The Rise and Fall of E.F. Hutton, as well as 26 other business-related books. His blog, “Unconventional Thinking,” was named among the top 10 marketing blogs.
More Information:
Visit Stevens’ websites at YourMarketingSucks.com and MSCO.com.
For more about the book, visit Amazon, Barnes and Noble, or IndieBound
or you can visit the publisher’s site.
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Lisa Jackson Gets “Devious” with her Latest Book Publicity Tour
Devious: A Bentz and Montoya Novel
Author: Lisa Jackson
Publisher: Kensington Publishing Corp.
New York Times Bestselling Author Lisa Jackson has returned to Newman Communications for a radio book publicity campaign in support of her new hardcover mystery, Devious: A Bentz and Montoya Novel. Working closely with Newman Communications, Lisa embarked on a radio book publicity tour that spotlighted her novel around the country. Newman Communications facilitated appearances on radio stations across the USA, such as:
- WGTD, NPR Affiliate
- KKZZ AM, Los Angeles, CA
- WHFS AM, Washington, DC
- KINK FM, Portland OR
- Voice of America, National Radio
About the book:
Lisa Jackson’s Devious is a thrilling tale of murder and suspense, set in one of the least expected locations one could imagine: a cathedral. Devious: A Bentz and Montoya Novel follows the journey of Valerie Houston as she searches for the person responsible for the death of her sister Camilla, a nun whose body was found hung in a cathedral in New Orleans. Jackson’s brilliantly paced story weaves together suspense, intrigue, and action to create a heart-pumping story that keeps the reader enthralled until the very last page. Whether she is bumping up against authoritative police or trying to unlock the truth behind Camilla’s past, Jackson’s Valerie Houston is a hero for the ages.
About the Author:
Lisa Jackson is the #1 New York Times bestselling author of more than seventy-five novels, including Running Scared, Without Mercy, Malice, Lost Souls, and, Shiver. A novelist for over two decades, Lisa Jackson has over fifteen million copies of her books in print in nineteen languages. Lisa resides in the Pacific Northwest with her family and an eighty-pound dog. For more information on the author and her novels, please visit Lisa’s website at www.lisajackson.com.
Filed under: Best Sellers, Novels | No Comments »
Book Publicity Tour Brings New Perspective to the Global Economic Crisis
Debt, Deficits, and the Demise of the American Economy
Authors: Peter Tanous and Jeff Cox
Publisher: Wiley
Financial analyst, Peter Tanous, and CNBC journalist, Jeff Cox, hired Newman Communications for a book publicity tour to promote their new book, Debt, Deficits, and the Demise of the American Economy. As the events of the global economic crisis continue to unfold, Newman Communications helped Tanous and Cox act as a timely resource, able to discuss the ongoing troubling financial events. To date, Newman Communications has scheduled the authors with more than 50 media interviews. A sample of these hits include an article on AOL DailyFinance discussing how investors can prepare for a double-dip recession and another including Peter Tanous on Yahoo! Finance’s “The Daily Ticker,” discussing the dire outlook of inflation.
Book Description:
In Debt, Deficits, and the Demise of the American Economy, Tanous and Cox discuss how the US is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy.
A timely must-read for all, the authors look at how the US landed in this black hole, how the crisis will continue to unfold, and how it will end with a stock market crash in 2012, if not sooner. Although Tanous and Cox do not predict the exact time, they do spell out the linear direction of this predictable crisis and provide the resources readers need to counter the effects of higher inflation.
About the Authors:
Peter Tanous is President of Lepercq Lynx Advisory of Washington, D.C., an SEC-registered investment advisory consulting firm. A graduate of Georgetown University, he serves on the university’s investment committee. Tanous’ book, Investment Gurus, published by Prentice Hall in 1997, received wide critical acclaim in financial circles and was chosen as a main selection of The Money Book Club. Other books include The Wealth Equation (Prentice Hall Press, 1999), Investment Visionaries (Penguin Group, 2003), and Kiplinger’s Build a Winning Portfolio (Kaplan Publishing, 2008). He co-authored (with Dr. Arthur Laffer and Stephen Moore) The End of Prosperity, published by Simon & Schuster in October 2008. Peter Tanous serves on several corporate and nonprofit boards of directors. He lives in Washington D.C. with his wife, Ann.
Jeff Cox has been a journalist since 1987 and currently covers the markets and economy for CNBC.com and appears on CNBC broadcast. He also provides guest commentary for radio stations across the country, and his work has appeared in numerous publications and Web sites including TheStreet.com, Yahoo Finance, and USA Today. Prior to coming to CNBC he worked at CNNMoney and before that as a senior editor and columnist for Pennsylvania newspapers. His work has been honored by the Pennsylvania Newspaper Association and New Jersey Press Association, and he has been a speaker at Columbia University’s journalism program. A Pennsylvania native, he is a graduate of Bloomsburg University and lives in Lower Mount Bethel, along the Delaware River, with his wife, Mary Ellen.
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Denise Shull, M.A. Taps Newman Communications for Book Publicity Radio Campaign
Market Mind Games: A Radical Psychology of Investing, Trading and Risk
Author: Denise Shull
Publisher: McGraw-Hill
Denise Shull, CEO of The ReThink Group, is an internationally recognized pioneer in the new psychology of risk and uncertainty. With the December release date of her timely new book, Market Mind Games: A Radical Psychology of Investing, Trading and Risk, approaching, Shull has turned to Newman Communications to coordinate and execute a book publicity campaign. Already, Newman Communications has booked Shull on numerous radio stations in some of the biggest markets across the country. These stations include KNX-AM (Los Angeles), WBAL-AM (Baltimore), and CNN Radio (Dallas). Additionally, Newman Communications’ efforts have led to Market Mind Games appearing in USA Today and Forbes.com.
Book Description:
Market Mind Games: A Radical Psychology of Investing, Trading and Risk deftly uses Denise Shull’s unique blend of science, knowledge, and fact to demystify the market and reveal the more human aspects of Wall Street. Using her experience in neuroscience and investment, Shull details a innovative trading system that takes advantage of the effects emotions have on the market. Typically, explanations of neuroscience can become convoluted and confusing in the wrong writer’s hands. However, Shull manages to explain the science in a clear and concise manner that is easy for anyone to understand. The author’s intriguing descriptions of human emotion, unique views on the market, and cutting-edge investment techniques make this book a must-read.
About the Author:
Denise Shull is a pioneer in the new psychology of risk and uncertainity. She holds a master’s degree in neuropsychoanaly from the University of Chicago and is a graduate of Harvard’s “Investment Decisions and Behavioral Finance” program. A former member of the CME Group, Shull is CEO of The ReThink Group and belongs to the Association for NeuroPsychoEconomics. For more information, please visit Denise Shull’s websites, TraderPsyches.com and TheReThinkGroup.net.
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Melissa Orlov, promoting ADHD Effect on Marriage with Print and TV Book Publicity Tour
ADHD Effect on Marriage
Author: Melissa Orlov
Publisher: Specialty Press
The ADHD Effect On Marriage
Melissa Orlov wanted to get her message across to not just people with ADHD but to all involved in a relationship. Bringing her message to us for a Print and TV Book Publicity Tour, Newman was able to bring Melissa’s expertise to such national exposure as The Today Show , The New York Times , The Boston Globe, CNN’s American Morning and many more.
Most couples who have ADHD affecting their marriages have no idea why they are so unhappy. They just know that they have tried hard to make things better, and are intensely frustrated that nothing seems to work. Because they are unaware that ADHD is playing a role, couples in these relationships often pick exactly the wrong approaches to solving their marital problems – approaches that would make sense for most couples, but not when one or both partners has ADHD. But here’s the good news. Once couples understand the patterns that ADHD introduces into a relationship they can turn their marriage around.
The ADHD Effect on Marriage, Understand and Rebuild Your Relationship in Six Steps isn’t about a “miracle cure,” but about providing the knowledge and tools couples need to reshape their relationship into the loving, supportive, exciting partnership they once envisioned.
Author Melissa Orlov takes a personal interest in her topic as both her husband and her daughter were diagnosed with ADHD. After 20 + years, her marriage is intact and her daughter is doing great!
Our Book Publicity Campaign continues with Melissa with an additional article placed on sheknows.com just in time for summer romance.
About the Author:
Melissa Orlov is one of the top experts in how ADHD affects relationships and has been writing publicly about the topic since 2007. She writes the “Your Marriage” column for ADDitude Magazine, is the lead writer on the blog “Thoughts on ADHD and Marriage” at www.adhdmarriage.com, and is a contributing author of the book, Married to Distraction, with Dr. Ned Hallowell and Sue George Hallowell, LICSW. When not writing, Ms. Orlov consults with ADHD-affected couples from around the world, helping them rebalance their relationships and learn to thrive.
Newman Communications and Melissa Orlov continue their partnership with a book publicity campaign that alerts both the media and general consumer on the importance of treatment for ADHD and help with relationships in general.
Filed under: Self Help, Site News | No Comments »