Your Company Sucks
Author: Mark Stevens
Publisher: BenBella Books
Mark Stevens, the blunt, bestselling author of the book, Your Marketing Sucks, has partnered with Newman for a full book publicity campaign to promote his latest title, Your Company Sucks. The book tour has seen much success and has generated quite a bit of exposure for Mark, including media hits with:
- New York Post – A feature story on Stevens’ tip – don’t leave the business to your kids. The story will include quotes from Stevens as well as a book mention.
- FastCompany – A featured article discussing “thrilling” customers to secure business success.
- IndustryWeek – A feature of Your Company Sucks, covering each of the four reasons that companies fail.
- Investor’s Business Daily – A Q&A with Stevens in their “Leaders & Success” column discusses the four basic reasons companies fail and provides steps to prevent it.
About the Book:
This insightful book makes three points clear:
- The key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels
- Customer satisfaction is a curse in disguise. The overwhelming need is not to satisfy your customers/clients but to thrill them.
- Only four factors lead to business failure and stagnation. Identifying and addressing these plagues is the focus of the war.
Your Company Sucks pulls back the curtain on the four reasons business decline and shows how you can transition from failing to flourishing. It’s not too late to turn your company around.
About the Author:
Mark Stevens is CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on business matters, including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom. His firm, now celebrating its 16th year, has represented a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Estee Lauder, A.I.G. and hundreds of main street businesses.
Stevens is the author of several bestsellers, including Your Marketing Sucks and Sudden Death: The Rise and Fall of E.F. Hutton, as well as 26 other business-related books. His blog, “Unconventional Thinking,” was named among the top 10 marketing blogs.