Doctor, Your Patient Will See You Now

Author: Steven Z. Kussin, M.D.

Health columns in newspapers, wellness tips on television and countless books on the medical profession attest to the fact that a large and increasing number of people understand that health literacy is as important to living longer lives as is living a healthy life style. But while there are innumerable books that inform readers about medical conditions, few offer the more important lesson about medical decision-making. Many volumes warn the public about the dangers of the healthcare system but curiously few describe how they can be avoided using an insider’s perspective. It is for these reasons that Dr. Steven Kussin decided to turn to Newman Communications for a strong book publicity campaign for his new book, Doctor, Your Patient Will See you Now. Kussin’s passion for patient advocacy developed when he became the patient after a horrible accident.

Newman was able to present Kussin’s information to the public with a strong media book publicity tour that gave his book exposure via such publications as  Woman’s Day Magazine, The New York Times, Yahoo! Shine,
About.com, and many more.  Our radio publicity team took the track and provided tremendous book promotion opportunities by securing  Sirius XM Radio Doctor’s Network, Voice America Radio, and many local stations across the country.

Doctor, Your Patient Will See You Now (Rowman & Littlefield Publishers, Inc.) offers knowledge and advice on what Kussin calls “patienthood” -the sum of talents, attitudes and knowledge that precede and rise above immediate concerns or ailments. It enables people to become partners rather than third parties in their own care. It allows them to be part of the equation rather than the passive result of others’ calculations.

Patients increasingly and correctly feel that they are on their own in a bewildering, impersonal, profit driven, perilous medical system.   Hospitals are foreign terrain. Doctor, Your Patient Will See You Now is a guide book allowing readers to become skilled in healthcare’s customs, dialects and landscape.

About the Author:
Steven Z. Kussin, M.D. was raised in a medical family of independent physicians. From them he learned the lessons that enabled him to become his patients’ confidant and advocate. He attended Columbia University and Albert Einstein College of Medicine where he also later served as an assistant professor of clinical medicine.  Dr. Kussin has also opened a consultancy dedicated to medical advocacy in the service of his adopted city of Utica, New York and the central New York region.

The successful book publicity campaign for Dr. Steven Kussin and Doctor, Your Patient Will See You Now helped patient’s learn ways to speak with their physicians and created visibility for this important message.

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The Twitter Book

Author: Tim O’Reilly and Sarah Milstein
Publisher: O’Reilly Media

How does Newman Communications put together a great radio book publicity tour? Most of the time, it is by dint of hard work and a team approach to developing pitches and finding interested producers and hosts. Work the phones. Email until your fingers bleed. Then there are the rare occasions that it’s just the right book at the right time.

That’s what we had with THE TWITTER BOOK by Tim O’Reilly and Sarah Milstein. Nearly everyone is tweeting. Professional athletes. Movie stars. Preteens. Big Oil. Twitter is not just for talking about your breakfast anymore. It has become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. If you and your company are not using Twitter yet, you are most likely thinking about it. This is the book – and these are the radio show guests – that can get you past F.O.T. (Fear of Twitter).

This was one of those book publicity tours that we want to show to all of our prospective clients. We arranged interviews on nationally syndicated shows, on satellite radio, on local NPRs and on big commercial signals in New York, Los Angeles, San Francisco, Dallas and Philadelphia. (And just so the little guy didn’t feel left out, at the author’s request we added a bonus interview on a station in Kamloops, British Columbia.)

This was not the first time around the block for THE TWITTER BOOK. Sarah Milstein wrote, “We’re proud that the first edition of THE TWITTER BOOK helped tens of thousands of people and companies make great use of the medium. But Twitter tends to change a lot. So the new edition is completely updated, with one hundred percent fresh examples, plus tips and tools that will let readers get the most out of Twitter as it works today.”

What are some of the things you might learn from the book or from an interview with Sarah Milstein?:

• How to use Twitter to connect with colleagues, customers, family, and friends
• How to stand out on Twitter
• How to avoid common gaffes and pitfalls
• How to build a critical communications channel with Twitter—and use the best third-party tools to manage it

About the Authors:

Tim O’Reilly is the founder and CEO of O’Reilly Media, Inc., thought by many to be the best computer book publisher in the world. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim’s long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com.

Sarah Milstein is a speaker, writer, and consultant, and is co-chair of Web 2.0 Expo. Previously, she was on the senior editorial staff at O’Reilly, where she founded the Tools of Change for Publishing Conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. Bonus fact: she was the 21st user of Twitter.



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Lead with Purpose

Author: John Baldoni

John Baldoni's Lead with Purpose

Every day, millions of Americans spend their days at a job that they hate. They watch the clock, feeling like cogs in the machine.  This lack of passion leads to poor results and apathy; and can greatly damage an organization.

Leadership expert, John Baldoni’s new book, LEAD WITH PURPOSE argues that management in these organizations shares just as much blame for the lack of productivity as the employees. It is the leader’s duty, after all, to make the employee feel needed within the organization.

LEAD WITH PURPOSE details how an organization can unlock its purpose and use it to boost employee commitment and creative output. Instill a sense of ownership from the top down and turn a sense of collective direction into a strategic advantage for organizations.

Book publicity highlights include:  Baldoni shares how to bring purpose to your organization with Forbes.com and discusses how to Lead with Purpose with Inc.com’s Marla Tabaka.

Read an excerpt at The Globe and Mail.

About the Author:
Named one of the world’s top 30 influential gurus by Leadership Gurus International, John Baldoni is an internationally recognized leadership educator, executive coach, and author of many books, including Lead by Example, Lead Your Boss and Great Motivation Secrets of Great Leaders. Baldoni is a much in demand speaker on leadership to corporate, professional, military, and university audiences. He is a regular online contributor to Harvard Business Review, Bloomberg/Businessweek, and CBS. To learn more about John Baldoni, visit www.johnbaldoni.com.

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DIGNITY:

The Essential Role It Plays in Resolving Conflict

Author: Donna Hicks, Ph.D.
Publisher: Yale University Press

Dignity

Dignity, the desire to be treated well, is something that author Donna Hicks knows a few things about. In fact, Donna can be consider an expert on the subject and has written a new book on the matter – Dignity.  Although we may not be “experts” on the matter of dignity,  we do know a thing or two about book publicity and Donna approached us for her book promotion and publicity campaign just for that very reason.  We are pleased to alert the media to this important topic by providing a full book publicity campaign including radio, print and online publicity for Dignity.

The success of this book campaign soon became evident after our Radio Team was able to secure interviews on stations such as:

• NPR stations in Boston (WMBR) and Wisconsin
• Networks: Lifestyles Radio, USA Radio, Business Talk Radio
• Local Stations Nationwide

Success was further identified with opportunities secured by our National Media team, who secured Donna as an expert blogger for the PsychologyToday.com online blog where she has written several articles including an article focused on Why Dignity Matters on PsychologyToday.com. In addition the Newman Team also secured a Q&A with the Boston Globe titled Getting ahold of dignity, a spot in Orange County Register, Investors Business Daily,  and FoxNews.com where Donna discusses the motivating force behind all human interaction in a piece titled Dignity… We All Crave It, So Why Do We Keep Ignoring It? and many more.

Newman Communications continues with Dignity providing an on-going book publicity campaign for a very special topic.

ABOUT THE AUTHOR
Donna Hicks, PhD, is an Associate at the Weatherhead Center for International Affairs, Harvard University. In addition to teaching conflict resolution at Harvard, Clark and Columbia Universities, Dr. Hicks has spent nearly two decades in the field of international conflict resolution facilitating dialogue between communities in conflict in the Middle East, Sri Lanka, Colombia, Cuba, and Northern Ireland. She was a consultant to the BBC where she co-facilitated a television series, Facing the Truth, with Archbishop Desmond Tutu, which aired in the United Kingdom and on BBC World in 2007.

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Big Nate on a Roll

Author: Lincoln Pierce
Publisher: Harper Collins

Big Nate - On a Roll

For those who still enjoy the morning newspaper while enjoying your first cup of daily caffeine intake, you probably have  heard of the popular comic-strip, BIG NATE by Lincoln Pierce, which is featured in over 200 newspapers around the country (and online at gocomics.com).  The rambunctious middle schooler recently made the leap from syndicated comic strip to bestselling young-reader book series. Newman was once again called into action, providing radio and television book publicity, promoting this latest book in the Big Nate series, BIG NATE ON A ROLL.

We had the chance to go in-studio with Lincoln Pierce to produce the tour with the help from our friends at Boston Bureau Production.  It is always a thrill to see these tours in action with a behind the scenes view and in the end, Lincoln completed a number of interviews including features with some great stations and  shows including:

• WGHP
• WSLR
• The Conn Jackson Show

About the Book:

BIG  NATE  is always a blast and so is his new book BIG NATE ON A ROLL. In the hilarious third novel,  Nate faces his nemesis, the foreign exchange student,  Artur, in a scout troop showdown.  In a race to raise the most money for his troop by selling lame Warm Fuzzies (wall hangings with cheesy saying on them),  Nate gets carried away with crazy plans for outshining Artur and winning the grand-prize- a personalized skateboard! Get ready for a fun filled show down between Nate and his longtime rival. With more then 500 black-and-white  illustrations, including Nate’s own comics, doodles, and unforgettable “top 10 lists,  BIG NATE ON A ROLL is  sure to have readers rolling on the floor with laughter!

About the Author:

Cartoonist/writer Lincoln Peirce lives with his wife and two children in Portland, Maine, and frequently visits schools to talk to students about comics. Peirce is the creator of the comic strip Big Nate, that debuted in 1991 and appears in over 250 newspapers in the US and online daily at www.gocomics.com, and is featured on the website Poptropica, www.poptropica.com.

Filed under: Best Sellers, Children's, Site News | 1 Comment »