How to Hit a Curveball: Confront and Overcome the Unexpected in Business
How To Hit A Curveball
Author(s): Scott R. Singer with Mark Levine
Publisher: Portfolio
Strategic change expert, Scott R. Singer turns to the book publicity services of Newman Communications to help garner media attention for his first book, How To Hit A Curveball. Available in stores April 1, Investor’s Business Daily is the first to talk about it!
About the book:
The recording industry never saw it coming. Xerox never saw it coming. Employees at Bear Stearns never saw it coming. Maybe even you didn’t see it coming….
Whether it be the advent of digital music, the desktop computer with a graphical interface and mouse, a major recession, or a personal layoff, divorce, or illness, how one reacts to and handles the next curveball can be the difference between success and failure.
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Common Sense on Mutual Funds: 10th Anniversary Edition
Common Sense on Mutual Funds - John C. Bogle
John C. Bogle, founder and retired CEO of the The Vanguard Group, knows investing. But when it comes to book publicity and promotion, he turned to the experts at Newman Communications. We are thrilled to be able to work with Mr. Bogle on his latest book publicity project promoting Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition.
How many Wall Street legends go back to their bestselling book 10 years later and honestly annotate where they were right, where they were wrong, where we are now, and where we are going? This scorecard is truly unique.
It has been a decade since Bogle’s COMMON SENSE ON MUTUAL FUNDS was first published. His bestseller examined the fundamentals of mutual fund investing in turbulent market environments and offered valuable guidance for building investment portfolios.
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2010: Looking Forward to a New Year.
Who is Newman Communications?
Welcome to the New Newman Communications website! We are really happy that you stopped by and hope you take away any and all the valuable information that we will be offering from this day forward. The site will provide insight into book publicity, media relations, publishing, news, trends and other elements related to our industry.
For us, and for many, 2009 was an interesting year – one filled with changes, challenges and many questions. With the launch of 2010, we are truly excited for what lies ahead for Newman Communications. The publishing industry is going through a number of dramatic changes, ranging from the continuous emergence of E-books and the growth of self publishing to the evolution of new publicity services and the constant challenge of how to remain relevant and sell books.
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Gayle Haggard’s, Why I Stayed: The Choices I Made in My Darkest Hour
Why I Stayed - Gayle Haggard
Newman Communications is leading a national radio book publicity tour for Gayle Haggard’s new book titled, Why I Stayed: The Choices I Made in My Darkest Hour. With hits including stations like the Thom Hartmann Program and WMUZ-FM Detroit, this publicity tour is off to a great start
Imagine this lead line being read on your television. Imagine the shock and disbelief that yet another religious leader has succumbed to immoral behavior. Now imagine that leader is your beloved husband of 28 years.
Gayle Haggard was certainly surprised to hear the accusations of her husband Ted’s alleged ‘sexual immorality,’ but she was truly ashamed to discover that the allegations were not entirely untrue.
In the firestorm of media coverage and public humiliation, Gayle was left questioning the future. What would happen to her 28-year marriage? How would this affect their five children? What would become of the church and ministry she and Ted had lovingly devoted themselves to for the last 22 years? Did she really know her own husband?
The decisions Gayle made during those dark days eventually led to the healing of her marriage, family and her own broken heart. In Why I Stayed: The Choices I Made in My Darkest Hour (Jan. 26, 2010/Tyndale), Gayle chronicles her emotional journey and how she survived her severest test.
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SuperFreakonomics, sequel to The New York Times Best-selling Freakonomics
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.
Coming to Newman Communications for a round of radio interviews, Levitt and Dubner challenge the way we think all over again, exploring the hidden side of everything with such questions as:
- How is a street prostitute like a department-store Santa?
- What do hurricanes, heart attacks, and highway deaths have in common?
- Can eating kangaroo save the planet?
- How is a street prostitute like a department-store Santa?
- Why are doctors so bad at washing their hands?
- How much good do car seats do?
- What’s the best way to catch a terrorist?
- Did TV cause a rise in crime?
- What do hurricanes, heart attacks, and highway deaths have in common?
- Are people hard-wired for altruism or selfishness?
- Can eating kangaroo save the planet?
- Which adds more value: a pimp or a Realtor?
Levitt and Dubner mix smart thinking and great storytelling like no one else. By examining how people respond to incentives, they show the world for what it really is-good, bad, ugly, and, in the final analysis, super freaky. Freakonomics has been imitated many times over-but only now, with SuperFreakonomics, has it met its match.
Four years ago, you were cool. You read Freakonomics when it first came out. Have you been keeping up? Can you call yourself a SuperFreak? Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What’s more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it’s so ineffective? Can a sex change boost your salary?
Newman Communications is able to tantalize radio listeners nationwide with the words of Levitt and Dubner but you will have to judge for yourself where you stand on the SuperFreakonomic freak-o-meter!
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