Book Promotion and Publicity Tour for NEED, SPEED, and GREED shares the new rules of innovation
Need,Speed, and Greed
Need, Speed, and Greed
Author: Vijay V. Vaitheeswaran
Publisher: Harper Business
China Business Editor for the Economist, Vijay V. Vaitheeswaran, teamed up with Newman Communications to promote his new book, Need, Speed, and Greed: How the New Rules of Innovation can Transform Businesses, Propel Nations to Greatness, and Tame the World’s Most Wicked Problems (Harper Business). This book promotion tour took the author from Radio appearances to popular blogs and news sites across the web.
With the help of Newman Communications’ book publicity services, Vaitheeswaran traveled the U.S. on his book promotion tour sharing his insights with the media, including:
- KQED’s Forum with Michael Krasny
- Freakonomics.com Blog
- NPR’s Tech Nation
- Investor’s Business Daily
- TheStreet.com
- BBC’s World News America
- CNBC.com Blog post
- The Globe and Mail
- The Motley Fool
About the Book:
Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.
But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.
All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? Need, Speed, and Greed answers that question, offering the essential insider’s guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Vaitheeswaran inspires and empowers readers to improve their lives, their work, and perhaps even the world.
About the Author:
Vijay V. Vaitheeswaran is an award-winning global correspondent for the Economist. He is a member of the Council on Foreign Relations, an adviser to the World Economic Forum. He is also the author of Zoom: The Global Race to Fuel the Car of the Future (co-authored with Iain Carson), and Power to the People: How the Coming Energy Revolution Will Transform an Industry, Change Our Lives, andMaybe Even Save the Planet.
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