Denise Shull, M.A. Taps Newman Communications for Book Publicity Radio Campaign
Market Mind Games: A Radical Psychology of Investing, Trading and Risk
Author: Denise Shull
Publisher: McGraw-Hill
Denise Shull, CEO of The ReThink Group, is an internationally recognized pioneer in the new psychology of risk and uncertainty. With the December release date of her timely new book, Market Mind Games: A Radical Psychology of Investing, Trading and Risk, approaching, Shull has turned to Newman Communications to coordinate and execute a book publicity campaign. Already, Newman Communications has booked Shull on numerous radio stations in some of the biggest markets across the country. These stations include KNX-AM (Los Angeles), WBAL-AM (Baltimore), and CNN Radio (Dallas). Additionally, Newman Communications’ efforts have led to Market Mind Games appearing in USA Today and Forbes.com.
Book Description:
Market Mind Games: A Radical Psychology of Investing, Trading and Risk deftly uses Denise Shull’s unique blend of science, knowledge, and fact to demystify the market and reveal the more human aspects of Wall Street. Using her experience in neuroscience and investment, Shull details a innovative trading system that takes advantage of the effects emotions have on the market. Typically, explanations of neuroscience can become convoluted and confusing in the wrong writer’s hands. However, Shull manages to explain the science in a clear and concise manner that is easy for anyone to understand. The author’s intriguing descriptions of human emotion, unique views on the market, and cutting-edge investment techniques make this book a must-read.
About the Author:
Denise Shull is a pioneer in the new psychology of risk and uncertainity. She holds a master’s degree in neuropsychoanaly from the University of Chicago and is a graduate of Harvard’s “Investment Decisions and Behavioral Finance” program. A former member of the CME Group, Shull is CEO of The ReThink Group and belongs to the Association for NeuroPsychoEconomics. For more information, please visit Denise Shull’s websites, TraderPsyches.com and TheReThinkGroup.net.
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