How to Hit a Curveball: Confront and Overcome the Unexpected in Business
How To Hit A Curveball
Author(s): Scott R. Singer with Mark Levine
Publisher: Portfolio
Strategic change expert, Scott R. Singer turns to the book publicity services of Newman Communications to help garner media attention for his first book, How To Hit A Curveball. Available in stores April 1, Investor’s Business Daily is the first to talk about it!
About the book:
The recording industry never saw it coming. Xerox never saw it coming. Employees at Bear Stearns never saw it coming. Maybe even you didn’t see it coming….
Whether it be the advent of digital music, the desktop computer with a graphical interface and mouse, a major recession, or a personal layoff, divorce, or illness, how one reacts to and handles the next curveball can be the difference between success and failure.
As a professional, you want to be ready for anything. You’ll spend hours, days, even years perfecting your technique, studying the competition, and stepping up to challenges in order to make yourself an all-star. But at some point in your life, regardless of what you do or how far up the ladder you’ve climbed, you will be thrown a curveball—an unexpected challenge that comes at you quickly and without warning. The kind that forces you to rethink…everything.
Strategic change expert, Scott R. Singer shares his personal story along with business examples like the above in HOW TO HIT A CURVEBALL: Confront and Overcome the Unexpected in Business (Portfolio, April 2010, $24.95). Being able to deal with the unexpected is an invaluable business tool—but how do you do it? Curveball hitters are not born, they are made. Singer shares a psychology-researched, self-tested process that can lead anyone to the homerun derby.
Featuring prominent curveball hitters, their stories, and their steps to dealing with the unexpected: Leslie Moonves of CBS, Alan Schwartz of Bear Stearns, Apollo 11 astronaut Buzz Aldrin, and Actor Michael J. Fox, HOW TO HIT A CURVEBALL is a fun yet practical book full of valuable advice and anecdotes that can help anyone avoid striking out at work (or at home) and maybe even turn those surprising challenges into tremendous opportunities.
ABOUT THE AUTHORS:
Scott R. Singer has spent the past 20 years advising companies on how to adapt to change, to embrace technological advances, and to put the best strategy in place to deal with the next big thing—essentially, teaching them how to hit curveballs.
A noted media industry expert, investment banker, and strategy consultant, Scott serves as Managing Director and Head of Media & Entertainment at The Bank Street Group, a boutique investment banking firm focused on providing sophisticated advice regarding mergers & acquisitions; fairness opinions; private debt, equity, and venture capital raising; as well as bankruptcies, restructurings, and turnarounds.
Prior to Bank Street, Scott held prestigious leadership positions at BMO Capital Markets, Deloitte, Bear Stearns, Merrill Lynch, and TD Securities. He has advised Fortune 500 clients, such as Cablevision Systems, CBS Corporation, Charter Communications, Comcast Corporation, Discovery Communications, Hollinger International, Liberty Media, NBC Universal, News Corp., Time Warner, Viacom, and Young & Rubicam as well as many private equity and venture capital firms. He is called upon by the national business press regularly to address various domestic and global topics.
Mark Levine has written and collaborated on books and magazine articles on subjects as varied as business and spirituality. Among his more than 25 books are the best sellers You Can’t Predict A Hero, Second Acts, Live Rich, and Die Broke. He has been a columnist for Money, Men’s Health, and Working Woman, and a contributing editor for Worth. His feature articles for New York were twice nominated for National Magazine Awards. He has taught magazine writing at Cornell University and has lectured at Syracuse University’s Newhouse School of Public Communications.
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