Common Sense on Mutual Funds: 10th Anniversary Edition
Common Sense on Mutual Funds - John C. Bogle
John C. Bogle, founder and retired CEO of the The Vanguard Group, knows investing. But when it comes to book publicity and promotion, he turned to the experts at Newman Communications. We are thrilled to be able to work with Mr. Bogle on his latest book publicity project promoting Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition.
How many Wall Street legends go back to their bestselling book 10 years later and honestly annotate where they were right, where they were wrong, where we are now, and where we are going? This scorecard is truly unique.
It has been a decade since Bogle’s COMMON SENSE ON MUTUAL FUNDS was first published. His bestseller examined the fundamentals of mutual fund investing in turbulent market environments and offered valuable guidance for building investment portfolios.
Since the first edition was published in 1999, much has changed—and changed radically—in the financial landscape, and no one is more aware of this than mutual fund pioneer John C. Bogle. After decades of unprecedented growth in the U.S. stock market, over the past 10 years we’ve experienced major bear markets, and most significantly, the economic crisis of 2007-2009, which wreaked havoc on the economy at large. But despite significant turmoil, the investment principles Bogle wrote about in 1999 have stood the test of time.
“With the passage of a decade, 2009 seemed a natural time not only to bring out this updated edition of Common Sense on Mutual Funds, but to evaluate its message,” writes Bogle in the new preface to the book. “In doing so, I have not altered a single word of the original edition, but have chosen instead to update its voluminous data, and to comment on significant developments that have occurred since then.”
Newman Communications is playing a leading role and fulfilling the book publicity needs for Mr. Bogle, securing coverage at major radio and TV stations, as well as print and online placement. Though the campaign is still in it’s early development, we are already enjoying much success with hits at major national radio stations and TV networks, including:
- NPR-affiliated, On the Money broadcasted – WVXU-AM in Cincinnati
- CBS Radio Network
- Your Bottom Line on CNN-TV
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