Remembering Jeff Zaslow

One of the greatest things about book publicity and doing what we do every day at Newman, is the opportunity to meet, work with, and get to know some great authors. They innovate and inspire us, make us think differently, entertain us, take us on new adventures, and more all through their writing and story telling.

On February 10, 2012, at the age of 53, bestselling author Jeff Zaslow’s writing career was brought to a tragic end.  According to police, Jeff lost control of his car on an icy road and was struck by an oncoming semitrailer truck.

Zaslow and Newman Communications worked together on radio book publicity
campaigns for many of his books including the best-selling, The Last
Lecture with Randy Pausch and The Girls from Ames.

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In September 2007, after he attended the final lecture of Carnegie Mellon University Professor Randy Pausch, Jeff collaborated with Pausch on writing The Last Lecture, released in 2008. The book by Pausch and Zaslow, translated into 48 languages, and became a #1 New York Times best-seller, spending more than 110 weeks on the list. More than five million copies of the book are in print in the U.S. is a nonfiction book about a group of eleven women friends who grew up together in Ames, Iowa, remaining friends for forty years. It was billed by the publisher (Gotham Books) as “the inspiring true story of eleven girls and the ten women they became.” It spent 26 weeks on the New York Times bestseller list, rising as high as #3.

Mr. Zaslow is survived by his wife, who is an anchor at a Fox television station in Detroit; three daughters, Jordan, Alex and Eden; and his parents, Harry and Naomi Zaslow.

The entire team at Newman Communication is saddened by this great loss not only because of our professional relationship with Jeff Zaslow but because the world has lost a writer with great sensitivity and style.

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