The Twitter Book

Author: Tim O’Reilly and Sarah Milstein
Publisher: O’Reilly Media

How does Newman Communications put together a great radio book publicity tour? Most of the time, it is by dint of hard work and a team approach to developing pitches and finding interested producers and hosts. Work the phones. Email until your fingers bleed. Then there are the rare occasions that it’s just the right book at the right time.

That’s what we had with THE TWITTER BOOK by Tim O’Reilly and Sarah Milstein. Nearly everyone is tweeting. Professional athletes. Movie stars. Preteens. Big Oil. Twitter is not just for talking about your breakfast anymore. It has become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. If you and your company are not using Twitter yet, you are most likely thinking about it. This is the book – and these are the radio show guests – that can get you past F.O.T. (Fear of Twitter).

This was one of those book publicity tours that we want to show to all of our prospective clients. We arranged interviews on nationally syndicated shows, on satellite radio, on local NPRs and on big commercial signals in New York, Los Angeles, San Francisco, Dallas and Philadelphia. (And just so the little guy didn’t feel left out, at the author’s request we added a bonus interview on a station in Kamloops, British Columbia.)

This was not the first time around the block for THE TWITTER BOOK. Sarah Milstein wrote, “We’re proud that the first edition of THE TWITTER BOOK helped tens of thousands of people and companies make great use of the medium. But Twitter tends to change a lot. So the new edition is completely updated, with one hundred percent fresh examples, plus tips and tools that will let readers get the most out of Twitter as it works today.”

What are some of the things you might learn from the book or from an interview with Sarah Milstein?:

• How to use Twitter to connect with colleagues, customers, family, and friends
• How to stand out on Twitter
• How to avoid common gaffes and pitfalls
• How to build a critical communications channel with Twitter—and use the best third-party tools to manage it

About the Authors:

Tim O’Reilly is the founder and CEO of O’Reilly Media, Inc., thought by many to be the best computer book publisher in the world. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim’s long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com.

Sarah Milstein is a speaker, writer, and consultant, and is co-chair of Web 2.0 Expo. Previously, she was on the senior editorial staff at O’Reilly, where she founded the Tools of Change for Publishing Conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. Bonus fact: she was the 21st user of Twitter.



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