S.E.T. Culture: What Every Organization Needs to Know Before Crises Occur

Author: Dr. Ken J. Brumfield

S.E.T Culture
Dr. Ken J. Brumfield

Here at Newman Communications, we constantly have one ear tuned to the latest breaking news. While a book is the primary focus of any book promotion campaign, we also pride ourselves in thinking outside the box (or the book page!) and angling our authors as the topical experts they already are. Therefore, we are often hearing about the various and persistent crises and thinking: how did they let it get this far?

Dr. Ken J. Brumfield’s new book, “S.E.T. Culture: What Every Organization Needs to Know Before Crises Occur” seeks to solve that problem before it even arises, by is suggesting something different than most crisis analysts: lets look at the Senior Executive Team’s (S.E.T.’s) Culture and how it effects middle managers’ decision making during crises. Dr. Brumfield’s research and tactics are both timely and evergreen, and can be applied to breaking news such as the Penn State Trial or your local up-and-coming small business. The unique take is starting to make an impact with the media.

About the Book:

S.E.T. Culture is useful for all business types, including businesses operating in corporate America, governmental agencies, religious organizations, colleges and universities, and other nonprofit organizations. It will assist individuals with making critical decisions and acting decisively in a crisis, especially when there is the potential for loss of life or property. For any business or organization looking to successfully rebound from a current or imminent crisis, S.E.T. Culture is an insightful resource that provides all stakeholders with the tools to implement change successfully.

 About the Author:

Dr. Brumfield has a Bachelor of Science degree and a Master of Arts in Counseling degree from Xavier University and an Executive Master of Business Administration degree from the University of New Orleans. He completed a Doctor of Management degree at the University of Maryland. Dr. Brumfield is a senior management consultant and management professor having worked with such organizations as MDRC, Columbia University’s National Center for Postsecondary Research, Bizlink and other organizations

His expertise helps executives, mid-level managers, and front-line workers identify organizational behaviors, threats, and opportunities that will help their companies and organizations successfully endure and rebound from a crisis.

“LIKE” S.E.T. Culture on Facebook for the latest updates.

Additional information about S.E.T Culture can also be found by visiting the Amazon page.

Visit our site at Newman Communications for more Book Publicity information and services.

The Misleading Mind

The Misleading Mind

Author: Karuna Cayton
Publisher: New World Library

For over 20 years Karuna Cayton has worked to coach and help people achieve a more balanced life.

In Misleading Mind: How We Create Our Own Problems and How Buddhist Psychology Can Help Us Solve Them (New World Library), author and psychotherapist Karuna Cayton presents the essence of Buddhist teachings about the nature of mind so that anyone can use them.

“Much of Buddhist thought encourages us to embrace our problems like old friends. It even encourages us to seek out our problems as a way to train our minds and to break free from the control of our disturbing (but sometimes unseen) emotions,” writes Karuna. “Great practitioners like the Dalai Lama even claim to enjoy problems because, like our best friends, problems honestly and accurately reflect ourselves back to us. There is no clearer measure of our interior health than the nature of our problems.”

With a book publicity campaign outreaching to media in various beats and outlets, Karuna’s message hit home with inc.com.   “Empathy is greatly increased through mindfulness practice. As we know from the studies in emotional intelligence, empathy is one of the key leadership competencies in positive leadership. Research has demonstrated that the mood of the leader has an overwhelming effect on the mood of  the organization” states Cayton.

Newman’s  national radio book publicity has spread Karuna’s message around the country via:

• The Progressive Radio Network,
• Business Talk Radio, and more.

Business entrepreneurs and people in general are starting  to look at their problems in a new light.  Once we recognize the habitual ways our minds perceive and react, we see the way they mislead.  Cayton’s book contains exercises and real world examples that help the reader put into practice the way to a better life.

About the Author:

Karuna Cayton, psychotherapist and author of The Misleading Mind, spent twelve years working with Tibetan refugees in Nepal and studying with Buddhist masters. His Karuna Group practice applies Buddhist psychology to individual and organizational clients. He lives in Northern California.  Visit him online at www.thekarunagroup.com.

Visit our site at Newman Communications for more Book Publicity information and services.

Need,Speed, and Greed

Need, Speed, and Greed

Author: Vijay V. Vaitheeswaran
Publisher: Harper Business

China Business Editor for the Economist, Vijay V. Vaitheeswaran, teamed up with Newman Communications to promote his new book, Need, Speed, and Greed: How the New Rules of Innovation can Transform Businesses, Propel Nations to Greatness, and Tame the World’s Most Wicked Problems (Harper Business). This book promotion tour took the author from Radio appearances to popular blogs and news sites across the web.

With the help of Newman Communications’ book publicity services, Vaitheeswaran traveled the U.S. on his book promotion tour sharing his insights with the media, including:

• KQED’s Forum with Michael Krasny
• Freakonomics.com Blog
• NPR’s Tech Nation
• Investor’s Business Daily
• TheStreet.com
• BBC’s World News America
• CNBC.com Blog post
• The Globe and Mail
• The Motley Fool

About the Book:

Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.

But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.

All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? Need, Speed, and Greed answers that question, offering the essential insider’s guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Vaitheeswaran inspires and empowers readers to improve their lives, their work, and perhaps even the world.

About the Author:

Vijay V. Vaitheeswaran is an award-winning global correspondent for the Economist.  He is a member of the Council on Foreign Relations, an adviser to the World Economic Forum. He is also the author of Zoom: The Global Race to Fuel the Car of the Future (co-authored with Iain Carson), and Power to the People: How the Coming Energy Revolution Will Transform an Industry, Change Our Lives, andMaybe Even Save the Planet.

Visit our site at Newman Communications for more Book Publicity information and services.

Newman Communications has teamed up with career expert Darrell W. Gurney to build a book publicity and promotion campaign for his new book, Never Apply for a Job Again! Break the Rules, Cut the Line, Beat the Rest (Career Press, February 2012).

In his book, Gurney shares the “stealth” networking skills he’s taught for 25 years as a renowned career consultant. Drawing on basic principles of human psychology, Never Apply for a Job Again shows you how to open doors to influential players in your fields of interest to gain top-of-mind awareness and top-drawer connectedness. Through 10 simple and easy-to-follow principles, Gurney teaches you how to create powerful relationships with anyone, anywhere, for lifetime career management as both an employee or entrepreneur.

Never Apply for a Job Again shows how old-fashioned yet innovative networking wins hearts, minds, and opportunities for the savvy job seeker or career expansionist. When one becomes “question-able” in an area of passionate interest, and follows certain stealth rules of networking engagement, the personal relations developed can effect entire career changes.  Gurney reminds us that:

• An ounce of research is worth a pound of job search
• You can never have too much information, and the higher the altitude the better
• If you treat someone like an expert, they will open their door
• Being interested rather than interesting wins friends and influences people
• Face to face trumps online connections anytime
• You build “relationship equity” one meeting at a time
• Being top-of-mind, you’re always easy to find

Once you recognize and reach out to effectively design your networks, Gurney writes, “your ‘security’ will no longer be dependent on any particular employer, recruiter, or even field, but will be placed firmly into your own hands”.

About the Author:

Darrell Gurney  is the founder of CareerGuy.com. For 25 years, he has consulted for the world’s top outplacement consulting firms. His first book, Headhunters Revealed! Career Secrets for Choosing and Using Professional Recruiters, was reviewed in Publishers Weekly and won the Clarion Award for Best Book from the Association for Women in Communications. Gurney has been featured on the TheLadders.com, Wall Street Journal’s CareerJournal.com, BusinessWeek Online, MSN Careers, CareerBuilder.com, and on Wall Street Journal Radio. He lives and works in Los Angeles, California.

Visit our site at Newman Communications for more Book Publicity information and services.

The Well-Spoken Woman: Your Guide to Looking and Sounding Your Best

Author: Christine Jahnke
Publisher: Prometheus Books

What does it take to be a well-spoken woman, especially when it comes to your next job interview, presentation, or performance review?

Christine Jahnke is one of the nation’s premier speech coaches and author of THE WELL-SPOKEN WOMAN: Your Guide to Looking and Sounding Your Best.

In THE WELL-SPOKEN WOMAN, Jahnke discusses:

• The common misperceptions about women speakers;
• The common mistakes women make when public speaking;
• Women in the public sphere who are (and are not) well-spoken and why;
• Techniques and practices to improve presentation and on-camera skills; and more.

With Newman Communication’s help, the media was eager to pick up on her tips. Jahnke and THE WELL-SPOKEN WOMAN were covered in major media publications such as The Washington Post, Forbes, and CNN.

Just a glimpse of the many highlights from this book publicity campaign:

• Mind your P’s and Q’s in Professional Interactions (Investor’s Business Daily)
• What Are You Supposed to Wear to a State Dinner ( TypeF.com)
• What Makes Women Top Talkers (Politico)
• Why Likeable People Get Hired (Chicago Tribune)

About the Book:

One of the nation’s premier speech coaches, Christine K. Jahnke, details the practices and techniques of successful women to help all women improve their presentation and public speaking skills. With access to her expertise, you’ll learn how to present your best self in forums from PTA meetings to TV studios, conferences to classrooms, boardrooms to YouTube.

Jahnke has advised First Lady Michelle Obama, provided speaker training to Hillary Clinton’s presidential campaign, and coached corporate CEOs and more women elected officials than any other trainer. In The Well-Spoken Woman, Jahnke shares stories of trial and triumph to answer the questions: “how did she do it?” and “what can I learn from her?”

Filled with behind the scenes tips on everything from messaging to hair and hemlines, THE WELL-SPOKEN WOMAN includes easy-to-follow exercises so you can try out techniques immediately:

• Present your authentic self like PepsiCo CEO Indra Nooyi
• Project podium presence like Hillary Clinton
• Connect with audiences like Michelle Obama
• Overcome the imposter syndrome like Tina Fey
• Articulate a compelling message like Melinda Gates
• Conquer the camera with savvy sound bites like Suze Orman

The Well-Spoken Woman is for every woman who wants to look and sound her best in person, on-camera, and online.

About the Author:

Christine Jahnke is a Washington, DC-based speech coach and media trainer and President of Positive Communications. She has advised First Lady Michelle Obama, Hillary Clinton’s presidential campaign, and women CEO’s at companies as diverse as the National Geographic Channel and the International Speedway Corporation, parent of NASCAR.

For more info on the book, please visit www.poscom.com

Or to purchase a copy of the book, please visit http://amzn.to/vtteCY

Visit our site at Newman Communications for more Book Publicity information and services.

Lead with Purpose

Author: John Baldoni

John Baldoni's Lead with Purpose

Every day, millions of Americans spend their days at a job that they hate. They watch the clock, feeling like cogs in the machine.  This lack of passion leads to poor results and apathy; and can greatly damage an organization.

Leadership expert, John Baldoni’s new book, LEAD WITH PURPOSE argues that management in these organizations shares just as much blame for the lack of productivity as the employees. It is the leader’s duty, after all, to make the employee feel needed within the organization.

LEAD WITH PURPOSE details how an organization can unlock its purpose and use it to boost employee commitment and creative output. Instill a sense of ownership from the top down and turn a sense of collective direction into a strategic advantage for organizations.

Book publicity highlights include:  Baldoni shares how to bring purpose to your organization with Forbes.com and discusses how to Lead with Purpose with Inc.com’s Marla Tabaka.

Read an excerpt at The Globe and Mail.

About the Author:
Named one of the world’s top 30 influential gurus by Leadership Gurus International, John Baldoni is an internationally recognized leadership educator, executive coach, and author of many books, including Lead by Example, Lead Your Boss and Great Motivation Secrets of Great Leaders. Baldoni is a much in demand speaker on leadership to corporate, professional, military, and university audiences. He is a regular online contributor to Harvard Business Review, Bloomberg/Businessweek, and CBS. To learn more about John Baldoni, visit www.johnbaldoni.com.

Visit our site at Newman Communications for more Book Publicity information and services.

Your Company Sucks

Author: Mark Stevens
Publisher: BenBella Books

Your Company Sucks

Mark Stevens, the blunt, bestselling author of the book, Your Marketing Sucks, has  partnered with Newman for a full book publicity campaign to promote his latest title, Your Company Sucks. The book tour has seen much success and has generated quite a bit of exposure for Mark, including media hits with:

• New York Post – A feature story on Stevens’ tip – don’t leave the business to your kids. The story will include quotes from Stevens as well as a book mention.
• FastCompany – A featured article discussing “thrilling” customers to secure business success.
• IndustryWeek – A feature of Your Company Sucks, covering each of the four reasons that companies fail.
• Investor’s Business Daily – A Q&A with Stevens in their “Leaders & Success” column discusses the four basic reasons companies fail and provides steps to prevent it.
• BlogTalkRadio:

About the Book:

This insightful book makes three points clear:

1. The key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels
2. Customer satisfaction is a curse in disguise. The overwhelming need is not to satisfy your customers/clients but to thrill them.
3. Only four factors lead to business failure and stagnation. Identifying and addressing these plagues is the focus of the war.

Your Company Sucks pulls back the curtain on the four reasons business decline and shows how you can transition from failing to flourishing. It’s not too late to turn your company around.

About the Author:

Mark Stevens is CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on business matters, including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom. His firm, now celebrating its 16th year, has represented a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Estee Lauder, A.I.G. and hundreds of main street businesses.

Stevens is the author of several bestsellers, including Your Marketing Sucks and Sudden Death: The Rise and Fall of E.F. Hutton, as well as 26 other business-related books. His blog, “Unconventional Thinking,” was named among the top 10 marketing blogs.

More Information:

Visit Stevens’ websites at YourMarketingSucks.com and MSCO.com.

For more about the book, visit Amazon, Barnes and Noble, or IndieBound
or you can visit the publisher’s site.

Visit our site at Newman Communications for more Book Publicity information and services.

Debt, Deficits, and the Demise of the American Economy

Authors: Peter Tanous and Jeff Cox
Publisher: Wiley

Financial analyst, Peter Tanous, and CNBC journalist, Jeff Cox, hired Newman Communications for a book publicity tour to promote their new book, Debt, Deficits, and the Demise of the American Economy. As the events of the global economic crisis continue to unfold, Newman Communications helped Tanous and Cox act as a timely resource, able to discuss the ongoing troubling financial events. To date, Newman Communications has scheduled the authors with more than 50 media interviews. A sample of these hits include an article on AOL DailyFinance discussing how investors can prepare for a double-dip recession and another including Peter Tanous on Yahoo! Finance’s “The Daily Ticker,” discussing the dire outlook of inflation.

Book Description:

In Debt, Deficits, and the Demise of the American Economy, Tanous and Cox discuss how the US is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy.

A timely must-read for all, the authors look at how the US landed in this black hole, how the crisis will continue to unfold, and how it will end with a stock market crash in 2012, if not sooner. Although Tanous and Cox do not predict the exact time, they do spell out the linear direction of this predictable crisis and provide the resources readers need to counter the effects of higher inflation.

About the Authors:

Peter Tanous is President of Lepercq Lynx Advisory of Washington, D.C., an SEC-registered investment advisory consulting firm. A graduate of Georgetown University, he serves on the university’s investment committee. Tanous’ book, Investment Gurus, published by Prentice Hall in 1997, received wide critical acclaim in financial circles and was chosen as a main selection of The Money Book Club. Other books include The Wealth Equation (Prentice Hall Press, 1999), Investment Visionaries (Penguin Group, 2003), and Kiplinger’s Build a Winning Portfolio (Kaplan Publishing, 2008). He co-authored (with Dr. Arthur Laffer and Stephen Moore) The End of Prosperity, published by Simon & Schuster in October 2008. Peter Tanous serves on several corporate and nonprofit boards of directors. He lives in Washington D.C. with his wife, Ann.

Jeff Cox has been a journalist since 1987 and currently covers the markets and economy for CNBC.com and appears on CNBC broadcast. He also provides guest commentary for radio stations across the country, and his work has appeared in numerous publications and Web sites including TheStreet.com, Yahoo Finance, and USA Today. Prior to coming to CNBC he worked at CNNMoney and before that as a senior editor and columnist for Pennsylvania newspapers. His work has been honored by the Pennsylvania Newspaper Association and New Jersey Press Association, and he has been a speaker at Columbia University’s journalism program. A Pennsylvania native, he is a graduate of Bloomsburg University and lives in Lower Mount Bethel, along the Delaware River, with his wife, Mary Ellen.

Visit our site at Newman Communications for more Book Publicity information and services.

Market Mind Games: A Radical Psychology of Investing, Trading and Risk

Author: Denise Shull
Publisher: McGraw-Hill

Denise Shull, CEO of The ReThink Group, is an internationally recognized pioneer in the new psychology of risk and uncertainty. With the December release date of her timely new book, Market Mind Games: A Radical Psychology of Investing, Trading and Risk, approaching, Shull has turned to Newman Communications to coordinate and execute a book publicity campaign. Already, Newman Communications has booked Shull on numerous radio stations in some of the biggest markets across the country. These stations include KNX-AM (Los Angeles), WBAL-AM (Baltimore), and CNN Radio (Dallas). Additionally, Newman Communications’ efforts have led to Market Mind Games appearing in USA Today and Forbes.com.

Book Description:

Market Mind Games: A Radical Psychology of Investing, Trading and Risk deftly uses Denise Shull’s unique blend of science, knowledge, and fact to demystify the market and reveal the more human aspects of Wall Street. Using her experience in neuroscience and investment, Shull details a innovative trading system that takes advantage of the effects emotions have on the market. Typically, explanations of neuroscience can become convoluted and confusing in the wrong writer’s hands. However, Shull manages to explain the science in a clear and concise manner that is easy for anyone to understand. The author’s intriguing descriptions of human emotion, unique views on the market, and  cutting-edge investment techniques make this book a must-read.

About the Author:

Denise Shull is a pioneer in the new psychology of risk and uncertainity. She holds a master’s degree in neuropsychoanaly from the University of Chicago and is a graduate of Harvard’s “Investment Decisions and Behavioral Finance” program. A former member of the CME Group, Shull is CEO of The ReThink Group and belongs to the Association for NeuroPsychoEconomics. For more information, please visit Denise Shull’s websites, TraderPsyches.com and TheReThinkGroup.net.

Visit our site at Newman Communications for more Book Publicity information and services.

Author: Tony Hsieh
Publisher: Business Plus, Hachette Book Group

Zappos CEO Tony Hsieh Turns to Newman Communications for Radio Publicity Tour

Tony Hsieh is known for running one of the most successful online retail businesses, but when it comes to the publicity of his first book, Delivering Happiness, he turns to Newman Communications. Tasked with a radio publicity campaign, Newman Communications has booked Hsieh with more than 20 national and local radio interviews, including SiriusXM, WHUD-FM (metro NYC), KVON-AM (San Francisco), and Business Talk Radio.

Book Description:

In Delivering Happiness, Hsieh shows how investing in happiness not only inspires loyalty and trust in an age of constant uncertainty and cynicism, but also how it can really pay off.

It’s a hard-won insight after a long road of serial adventures in entrepreneurialism that he began as a boy. By age nine Hsieh started his first venture—a worm farm. Next was his mail-order button making business in middle school, and then his pizza-making business in college. At the age of 24, Hsieh sold LinkExchange to Microsoft for $265 million, the first “real” company he co-founded. From pizza, parties, and poker to Venture Frogs (an investment company he also co-founded), Hsieh eventually arrived at Zappos. In the early days, he was determined to grow it into the world’s largest shoe store online. He succeeded. But the real story was how he evolved Zappos from an online shoe retailer committed to superior customer service to a company devoted to delivering WOW through service to employees and customers alike. It was a transformation that might never have happened if Hsieh’s survival instincts—and his own money—didn’t kick in during the company’s near bankruptcy during the dot-com bust.
All of these insights have contributed to Hsieh’s vivid and comprehensive vision of what his company stands for: delivering happiness to the world.
Delivering Happiness encourages all business leaders to find their own way to make their company not only more profitable, but also a more rewarding place to work.

About the Author:

Tony Hsieh (pronounced Shay) is one of today’s most successful and visionary business leaders. In 1996, he co-founded a Website development side business from his apartment; two and a half years later, he sold LinkExchange to Microsoft for $265 million. In November 1999, he joined a struggling online shoe store as an adviser and investor. Named CEO in 2000, he helped Zappos grow to over $1 billion in gross merchandise sales annually, while continually strengthening its customer service and culture. In October 2009, Zappos was acquired by Amazon in a deal valued at $1.2 billion on the day of closing. In January 2010, Zappos was ranked number 15 on Fortune magazine’s annual “Best Companies to Work For” list. A first-generation Taiwanese-American, Hsieh was born in Illinois, grew up in Marin County, California, and graduated from Harvard with a BA in Computer Science. He currently lives in Las Vegas.  For more information, visit www.deliveringhappinessbook.com.

Visit our site at Newman Communications for more Book Publicity information and services.