The Art of Persistence – Balancing Persistence and Follow-up in Publicity

There is a scene in the movie “Miracle” when the 1980 USOC Olympic hockey coach Herb Brooks has his players conduct line to line skating drills late into the night after a particularly bad game. It is this scene, where Coach Brooks, is yelling “Again,” “Again,” to Assistant Coach Craig Patrick who is blowing his whistle, that reminds me what it is like to be a literary publicist, aka book publicist. While Brooks is hoping to build up leg strength and stamina in his players, as well as form a cohesive unit, the book publicist often finds his or her strength from not giving up and working again and again and again with its contacts and with new pitches until the book, product or organization gets the exposure its deserves.

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