Leading Through Learning in Turbulent Times
RIDING THE TIGER
Authors: Priscilla Nelson and Ed Cohen
Publisher: ASTD Press
Riding the Tiger
Newman Communications is working with Nelson Cohen Global Consulting to share how a leading through learning approach can help bring organizations through tough times, whether a financial scandal, natural disaster, or more.
Newman Communications is working on a full book publicity campaign, focusing on radio publicity, print publicity, and online publicity.
About the Book
Today’s corporate leaders are living under a microscope. Never before has there been more scrutiny – by media, employees, shareholders, and everyday observers – than in today’s tempestuous environment. Toyota, BP, and Goldman Sachs – once trusted and respected brands – have become pariahs. While the short-term may seem bleak for these companies in turmoil, just maybe, with the appropriate focus and priorities, they will not only survive, but potentially thrive again.
But why do 87 percent of businesses fail to recover from such devastation? In most cases, these organizations have not correctly aligned their priorities for recovery, and more importantly, re-growth. Too often the immediate focus is put on salvaging customer relationships and brand identity. The relationship with employees does not receive the same priority. Leaders do not communicate as much as needed leaving them wondering what the future holds for them and their colleagues. This dichotomy results in major turnover, far more than companies in crisis can withstand, and ultimately contributes to their failure.
RIDING THE TIGER: Leading Through Learning in Turbulent Times (ASTD Press, July 2010, $27.95) shares a hands-on, step-by-step approach to leading organizations out of crisis. The book tells the true story of how one company, Satyam Computer Services, rebounded from disaster and how people reacted, responded, and courageously led in the most extreme conditions imaginable.
Written by Priscilla Nelson and Ed Cohen, former Global Director of People Leadership and former Chief Learning Officer for Satyam respectively, RIDING THE TIGER provides practical, valuable lessons and expert advice as told through the case study of Satyam’s multi-billion dollar financial scandal and subsequent successful turnaround.
The Satyam story is one that had worldwide implications and, for India, was a national disgrace. RIDING THE TIGER details what happened after the company’s chairman confessed to his role on the widening gap between the real and artificial numbers in Satyam’s books and how, unlike Enron and others, a “leading through learning” strategy calmed the chaos and helped the company recover and rebuild. The book illustrates the collective efforts of leaders and employees’ to continue essential initiatives during the crisis, playing a key role in resolving issues and putting the organization back on track.
Today, known as Mahindra Satyam, after being purchased by Mahindra and Mahindra, the company is well on its path to rebuilding. They have already called back several thousand employees, stabilized across the markets (NYSE: SAY), and embarked on the arduous journey to rebuild trust.
With RIDING THE TIGER, Nelson and Cohen have written an emotionally compelling leadership book that provides specific strategies for organizational renewal.
About the Authors
Priscilla Nelson was global director of people leadership and Ed Cohen was chief learning officer for Satyam Computer Services from 2005-2009. They are both long-tenured learning leaders (just prior, Priscilla was an executive coach and consultant and Ed led learning and development for Booz Allen Hamilton) who took the bold move to relocate their family to India without ever having stepped foot on the subcontinent. During their tenure, Satyam received international accolades and was recognized as being the best in the world for learning and leadership development.
For more information, please visit: http://ridingthetiger.com
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NEWMAN COMMUNICATIONS SCORES WITH THE NHL!
NHL
It’s been an incredibly exciting season for the National Hockey League (NHL). The league enjoyed an increase in television ratings, arenas being filled to capacity, merchandise sales growing, and significantly higher traffic to the NHL.com website. Knowing that the playoffs and Stanley Cup offered a chance to drive even broader exposure, the NHL called on Newman Communications for support.
Over the past month, Newman Communications has coordinated weekly radio tours for the league, working with alumni from the various playoff teams, to help increase TV viewership on both NBC and Versus. What initially looked to be a one week experiment turned into a month-long partnership and one that will likely extend into next season.
Throughout the publicity campaign, Newman has had the privilege of working with such hockey luminaries as Stan Mikita, Brian Engbloom, Denis Savard, Dave Poulin, Keith Primeau, Pierre Pilote, and Brendan Shannahan. These legends of the game have been touting the league, the game, and the teams to listening audiences throughout the U.S. and Canada. The feedback from the players and the stations has been tremendous.
According to Kim McGovern, Senior Publicist for the NHL, “Newman Communications were a dream to work with on arranging radio tours to promote the 2010 Stanley Cup Playoffs. They came in on short notice and were able to produce results that not only fulfilled our needs but exceeded our expectations. They way they handled everything, from securing to facilitating interviews, made it an extremely easy process for everyone involved and delivered real value.”
Newman Communications extends a hearty congratulations to the NHL for a banner season and looks forward to an even better one in 2010-2011.
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Dale Brown, Bestselling Author of Rogue Forces, Returns To Newman With His Newest Title
Executive Intent
Author: Dale Brown
Publisher: William Morrow
After the success with his first book publicity campaign for ” Rogue Forces ” , Dale Brown has returned to Newman Communications with his newest title, “Executive Intent”. Brown, the New York Times-bestselling master of military suspense, is back with an action-packed tale of intrigue and technological weaponry that puts the world’s superpowers in contest for dominance of space as well as Earth’s oceans. Newman has produced another book publicity campaign, and spread the word on radio stations including: LA Talk Radio, WBZ in Boston, CNN, Cable Radio Network and stations in Cleveland, Dallas, Detroit and more.
About the Book:
The United States begins to establish the ultimate High Ground, a space-based anti-ballistic missile and anti-satellite system in Earth’s orbit, which could protect not only America, but also her allies from attack. The most controversial part of the system is Mjollnir, a precision-guided artificial meteorite that can strike almost anywhere on the planet in a matter of seconds. China responds by setting up dozens of anti-satellite missile sites around the world aimed at America’s Armstrong Space Station. Meanwhile, a series of accidents in space, the possibility of an arms race with China, the upcoming elections and a worsening economic outlook all put the pressure on U.S. President Joseph Gardner to cancel the weapon satellite system and call for treaties to eliminate all space-based weapons. But instead of negotiating, China surges its military forces for the first time since the Korean War by invading Somalia and Yemen and capturing the vital shipping lanes in the Gulf of Aden.
Now, America’s vaunted nuclear aircraft carrier battle groups are in the crosshairs of Chinese hypersonic missiles and hunter-killer submarines. Russia, Pakistan, Saudi Arabia, Turkey, and others see America’s military dominance eroding and rush to take advantage.
About the Author:
Former U.S. Air Force captain Dale Brown is the superstar author of 22 action-adventure “techno-thriller” novels starting with Flight of the Old Dog in 1987. He is also the co-author of the best-selling Dreamland techno-thriller series and writer and technical consultant of the Act of War PC real-time strategy game published by Atari Interactive and the Megafortress PC flight simulator by Three-Sixty Pacific. Dale’s novels are published in 11 languages and distributed to over 70 countries. Dale is a command pilot in Angel Flight West, a group that volunteer their time, skills, and aircraft to fly needy medical patients free of charge to receive medical treatment. Dale is also a pilot in the Civil Air Patrol, which performs search and rescue, disaster relief, humanitarian assistance, surveillance, and many other missions in support of the U.S. Air Force and other federal agencies. He supports a number of organizations to promote law enforcement, education, literacy, and support for military veterans and their families. Dale Brown is a Life Member of the Air Force Association, U.S. Naval Institute, and National Rifle Association. He is a multi-engine and instrument-rated private pilot and can often be found in the skies all across the United States, at the controls of his Piper Aztec-E. On the ground, Dale is an AYSO youth soccer referee and enjoys tennis and scuba diving. Dale, his wife Diane, and son Hunter live near Lake Tahoe, Nevada.
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Nationally Acclaimed Bestselling Author, Tiffany Baker, now on Book Publicity Tour
Little Giant of Aberdeen County
Author: Tiffany Baker
Publisher: Grand Central/Hachette
Newman Communications providing National Book Publicity Tour for Little Giant of Aberdeen County
The Newman Team is excited about the National Book Publicity Tour for Tiffany Baker’s bestselling debut novel. The recently released paperback edition of The Little Giant of Aberdeen County is just in time for a Summer Book Publicity Tour, opening up many National outlets.
The Book Publicity Tour for Little Giant has had much success; not only has Little Giant become a hit in the social media sphere, it has scored inclusion in Summer reading roundups nationally. Several top daily newspapers including the News-Journal and the York Daily Record have reviewed the novel or requested a place in the Book Publicity Tour. Other major outlets the Newman Team will target for the Book Publicity Tour include national, local, and regional TV stations, regional and national NPR radio stations, Top Daily Newspapers, and National Magazines.
About the Book:
When Truly Plaice’s mother was pregnant, the whole town of Aberdeen lined up to bet on the weight of the baby that could stretch a woman to such epic proportions. Young Truly would pay the price of her enormity. Her father blamed her for her mother’s death in childbirth, and was totally ill equipped to raise either this giant child or her older sister and polar opposite, Serena Jane, the epitome of feminine perfection. His subsequent death left Serena Jane to live a life of privilege as the town’s prodigal May Queen and Truly to eke out an existence with a rattletrap, outcast family on its rundown farm.
While Truly’s remarkable size makes her the subject of constant curiosity and humiliation by her peers, Serena Jane’s beauty proves to be both her biggest blessing and her worst curse, for it targets her as the obsession of Bob Bob Morgan, the youngest in a line of Robert Morgans, Aberdeen’s family doctors for generations. When Bob Bob does the unthinkable to claim Serena Jane, his actions change the destiny of all Aberdeen County.
In the end, Truly is forced to face her own larger-than-life demons, redefine mercy, and consider the possibility that love cannot be ordered to size.
About the Author:
Tiffany Baker lives in Marin County (CA) with her husband and three young children. She is hard at work on her second novel, Fleur de Sel.
More information:
http://www.tiffanybaker.com/
http://amzn.to/bQhX85
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Newman Provides Book Publicity Services for Michael Lewis, Author Of The Blind Side
The Big Short: Inside The Doomsday Machine
Author: Michael Lewis
Publisher: W.W. Norton & Company
The Big Short - Inside the Doomsday Machine
Michael Lewis, the bestselling chronicler of Wall Street’s excesses, returns to the world’s turbulent financial markets with his newest book. Lewis comes to Newman Communications for a book publicity tour that had him winning over radio audiences nationwide. Lewis was interviewed on three separate occasions on the Westwood One Radio Network and twice for the Fox Radio Network. Newman’s publicity campaign also included WOR – AM in NY, WCBS /NY and the Wall Street Journal Radio Network. Stations throughout the country also had a chance to talk to the author whose last book was made into the movie The Blind Side and which the Academy Awards gave top honors this year to actress Sandra Bullock.
About the Book:
The Big Short is an illuminating and often frightening tale of the current global financial catastrophe from an unusual perspective: that of the winners. It follows the very small but very intelligent set of contrarian misfits brave enough to stand apart from the madding crowd, those skeptical enough to not be fooled by soaring house prices, and smart enough to recognize how criminal mismanagement, predatory lending and the chronic mispricing of complex financial derivatives would bring the whole edifice crumbling down, sooner rather than later. And because they were also willing to bet money on the boom going bust, these misfits made enormous profits even as the world’s financial markets shattered.
THE BIG SHORT delivers a dark portrait of modern American finance and its impact on the world, as well as a character-rich tale of hubris, nemesis and Wall Street greed.
About the Author
Michael Lewis is the author of Liar’s Poker, The New New Thing, Moneyball, The Blind Side, and Home Game, among other works. He lives in Berkeley, California.
Filed under: Business, Money and Finance, Site News | 3 Comments »