It’s been an incredibly exciting season for the National Hockey League (NHL). The league enjoyed an increase in television ratings, arenas being filled to capacity, merchandise sales growing, and significantly higher traffic to the NHL.com website. Knowing that the playoffs and Stanley Cup offered a chance to drive even broader exposure, the NHL called on Newman Communications for support.

Over the past month, Newman Communications has coordinated weekly radio tours for the league, working with alumni from the various playoff teams, to help increase TV viewership on both NBC and Versus. What initially looked to be a one week experiment turned into a month-long partnership and one that will likely extend into next season.

Throughout the publicity campaign, Newman has had the privilege of working with such hockey luminaries as Stan Mikita, Brian Engbloom, Denis Savard, Dave Poulin, Keith Primeau, Pierre Pilote, and Brendan Shannahan. These legends of the game have been touting the league, the game, and the teams to listening audiences throughout the U.S. and Canada. The feedback from the players and the stations has been tremendous.

According to Kim McGovern, Senior Publicist for the NHL, “Newman Communications were a dream to work with on arranging radio tours to promote the 2010 Stanley Cup Playoffs. They came in on short notice and were able to produce results that not only fulfilled our needs but exceeded our expectations. They way they handled everything, from securing to facilitating interviews, made it an extremely easy process for everyone involved and delivered real value.”

Newman Communications extends a hearty congratulations to the NHL for a banner season and looks forward to an even better one in 2010-2011.